Video B-Roll Available Via CNW - Diet Pepsi(R) Home-Grown Canadian Commercials Aim to Score Laughs During 2009 Canadian Super Bowl Broadcast



    
      PepsiCo Super Bowl Consumer Poll confirms that Canadian Super Bowl
                         viewers enjoy a good laugh
    

    TORONTO, Jan. 29 /CNW/ - The following video is available by CNW's
Broadcast On-Demand web download:

    STORY SUMMARY:

    PepsiCo Beverages Canada will deliver the laughs to Super Bowl audiences
and advertising fans during the CTV broadcast on February 1. Keeping with
tradition, Canada's top selling diet cola will take fans back to their youth
with the latest installment of the award-winning Diet Pepsi Forever Young(TM)
campaign.
    B-roll footage includes poll results from PepsiCo's 2009 Super Bowl
Viewer Poll - highlighting the unique and entertaining viewing habits of
Canadian Super Bowl fans. (Full poll results summary available online -
http://smr.newswire.ca/en/pepsico-beverages-canada/canadians-enjoy-the-super-b
owl-and-the-ads-)

    
    SHOT LIST:

    60 second Diet Pepsi(R) Super Bowl Commercial "Recess"
    30 second Diet Pepsi(R) Super Bowl Commercial "Sleepover"
    Interview Dale Hooper, Vice President, Marketing PepsiCo Beverages Canada
    Interview Ian MacKeller, Executive Creative Director, BBDO Toronto

    -------------------------------------------------------------------------

    Satellite Feed Coordinates:

    TIME OF FEED:   2:00 - 2:30 p.m. ET
    DATE OF FEED:   January 29, 2009
    CO-ORDINATES:   Anik F2 C, Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical

    WEB Video Preview and Download link:

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=131

    TIME OF POSTING: Currently available
    DATE OF POSTING: Currently available

    All video can be viewed by clicking on the link. Broadcast quality video
is available for download by accredited journalists. Please contact
broadcast@newswire.ca for access.

    -------------------------------------------------------------------------

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

    Jennifer McCrindle, PraxisPR, mccrindle@praxispr.ca, (905) 949-8255
    ext. 224 or
    Maureen Juniper, PraxisPR, maureen@praxispr.ca, (905) 949-8255 ext.
    226

    For assistance with Broadcast On-Demand, please contact CNW at
broadcast@newswire.ca or 416-863-5615.

    CNW Broadcast On-Demand http://cnw.pathfireondemand.com provides free,
secure and easy-to-use broadcast quality material direct from our website to
accredited journalists worldwide.

    This material is offered for free and unrestricted news use.

    CNW BROADCAST.
    





For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-5615


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