Video B-Roll Available Via CNW - Diet Pepsi(R) Home-Grown Canadian Commercials Aim to Score Laughs During 2009 Canadian Super Bowl Broadcast



    
     PepsiCo Super Bowl Consumer Poll confirms that Canadian Super Bowl
                         viewers enjoy a good laugh
    

    TORONTO, Jan. 21 /CNW/ - The following video is available by satellite or
by CNW's Broadcast On-Demand web download:

    STORY SUMMARY:

    PepsiCo Beverages Canada will deliver the laughs to Super Bowl audiences
and advertising fans during the CTV broadcast on February 1. Keeping with
tradition, Canada's top selling diet cola will take fans back to their youth
with the latest installment of the award-winning Diet Pepsi Forever Young(TM)
campaign.

    SHOT LIST:

    60 second Diet Pepsi(R) Super Bowl Commercial "Recess"
    30 second Diet Pepsi(R) Super Bowl Commercial "Sleepover"
    Interview Dale Hooper, Vice President, Marketing PepsiCo Beverages Canada
    Interview Ian MacKeller, Executive Creative Director, BBDO Toronto

    
    -------------------------------------------------------------------------

    Satellite Feed Coordinates:

    TIME OF FEED:      2:00 - 2:30 p.m. ET
    DATE OF FEED:      January 22, 2009
    CO-ORDINATES:      Anik F2 C
                       Transponder 3B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3820 vertical

    WEB Video Preview and Download link:

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=131

    TIME OF POSTING:   2:00 p.m. ET
    DATE OF POSTING:   January 22, 2009
    

    All video can be viewed by clicking on the link. Broadcast quality video
is available for download by accredited journalists. Please contact
broadcast@newswire.ca for access.

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
    Jennifer McCrindle, PraxisPR, mccrindle@praxispr.ca, (905) 949-8255 ext.
224 or
    Maureen Juniper, PraxisPR, maureen@praxispr.ca, (905) 949-8255 ext. 226

    For technical information DURING the satellite feed or for assistance
with Broadcast On-Demand, please contact CNW at broadcast@newswire.ca or
416-863-5615.

    CNW Broadcast On-Demand http://cnw.pathfireondemand.com provides free,
secure and easy-to-use broadcast quality material direct from our website to
accredited journalists worldwide.

    This material is offered for free and unrestricted news use.

    CNW BROADCAST.




For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-5615


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