Video B-Roll and VNR Via On-Demand and Satellite - White Cashmere Collection 2008: A Touch of Pink



    Designing a Future without Breast Cancer

    TORONTO, Sept. 19 /CNW/ - The following VNR / B-Roll is available at the
listed times and co-ordinates:

    
    Live Satellite Coordinates:

    DATE OF FEED:   Friday, September 19, 2008
    TIME OF FEED:   4:30 - 5:00 pm ET
    CO-ORDINATES:   Anik F2 C
                    Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical

    Download Coordinates / URL:

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quality material direct from our website to accredited journalists worldwide.
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    DATE:  Friday, September 19th, 2008
    TIME:  6:00 pm ET
    

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=86

    STORY SUMMARY:

    A unique breast cancer awareness fashion show with a twist recently took
to the runway in Toronto starring eight leading Canadian designers. Crafted
entirely in 100 percent pure, soft and luxurious Cashmere Bathroom Tissue -
Canada's top designers contributed their considerable talent to create an
original and memorable fund-and awareness- raising show for Breast Cancer.

    
    SHOT LIST:

    1.  Interview - Joyce Gunhouse and Judy Cornish of Comrags
    2.  Interview - David Dixon
    3.  Interview - Evan Biddell
    4.  Interview - Susan Langdon
    5.  Interview - Nancy Marcus
    6.  Interviews - Candid VIP Media
    7.  Individual designer dresses on runway
    8.  B-Roll - various (Cashmere product, close-up of dresses, media
        setting up cameras, audience watching show, models walking down
        runway)

    VNR Script
    White Cashmere Collection 2008: A Touch of Pink

    TRT: 1:30

    Visual                                 Audio
    -------------------------------------------------------------------------
    Shot of models on runway holding       VO - Suggested Announcer Intro
    Cashmere Bathroom Tissue.
                                           A unique breast cancer awareness
    Lights, camera, action & speakers      fashion show with a twist recently
                                           took to the runway in Toronto
                                           starring eight leading Canadian
                                           designers and A Touch of Pink.
                                           (name) reports:
    -------------------------------------------------------------------------
    Shots of models coming down runway     VO
    one by one                             A breathtaking vision of fashion
                                           with compassion recently took to
                                           the runway in Toronto with The
                                           Fifth Annual White Cashmere
                                           Collection 2008. Crafted entirely
                                           in 100 percent pure, soft and
                                           luxurious Cashmere Bathroom
                                           Tissue, Canada's bestselling brand
                                           - eight top Canadian designers
                                           contributed their considerable
                                           talent to create an original and
                                           memorable fund-and awareness-
                                           raising show for Breast Cancer.
    -------------------------------------------------------------------------
    Shots of models coming down runway     VO
    one by one                             Starring - Arthur Mendonca David
                                           Dixon Joeffer Caoc Lucian Matis
                                           Evan Biddell Ula Zukowska Joyce
                                           Gunhouse & Judy Cornish for
                                           Comrags, and Thien Le
    -------------------------------------------------------------------------
    VO                                     VO
    Media in room                          The Fifth Annual collection
    b-roll                                 introduced new limited edition
    audience                               Pink Cashmere, Canada's first
                                           coloured bathroom tissue in a
                                           decade. Twenty-five cents from the
                                           sale of every package goes to The
                                           Canadian Breast Cancer Foundation.
    -------------------------------------------------------------------------
    Joeffer Caoc, Designer on camera       INTERVIEW JOEFFER CAOC
                                           "I decided to get involved the the
                                           WCC because of the charity that it
                                           supports which is cancer, and
                                           being that our market is women, it
                                           makes sense for me to be
                                           involved."
    -------------------------------------------------------------------------
    Nancy Marcus Corporate Vice            INTERVIEW NANCY MARCUS
    President, Consumer Marketing,         "We are raising awareness and much
    Kruger Products                        needed funds and awareness for
                                           breast cancer, a cause that's so
                                           important to our consumers and our
                                           company."
    -------------------------------------------------------------------------
    Models on runway with bathroom         VO
    tissue b-roll                          The Collection can be viewed
                                           online at Cashmere.ca.
    -------------------------------------------------------------------------
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Wendy Cash (416) 366-7735
ext. 299, wcash@strategicobjectives.com

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