MONTREAL, Aug. 14 /CNW/ - VIA Rail Canada announced today that the
Canadian Forces special appreciation fare promotion, which took place in the
month of July, was a resounding success. Military members and their families
took over 60,000 trips, logging some 20 million passenger-miles from coast to
For the entire month of July, VIA offered free unlimited transportation
to current and retired employees of the Canadian Forces the Department of
National Defense to anywhere on VIA's network. In addition, the members could
bring up to five guests at 50% off the regular applicable fare. In total,
these discounted tickets generated close to $ 800,000.
VIA has received hundreds of responses from the people who took advantage
of this promotion. Many shared their heartwarming experiences as well as
highlighted the exceptional efforts of VIA's personnel. The common theme
uniting all of these letters is a sense of gratitude - expressed by soldiers,
veterans, and their families - for VIA's appreciation of their contribution to
the country and decision to recognize their service.
This promotion was the first of its kind and VIA is very pleased with the
results. "We are proud of the men and women who serve and have served our
country and are delighted that so many were able to take advantage of this
special offer," said Steve Del Bosco, Chief Customer Officer.
About VIA Rail Canada
Recently named by travel agents for the second year in a row as the top
railway in the Agents' Choice Awards, VIA Rail Canada provides efficient,
environmentally responsible and cost-effective passenger rail services, both
in Canada's busiest corridor and in remote and rural regions of the country.
Serving more than 450 communities with a network of intercity,
transcontinental and regional trains, demand for rail services continues to
grow as more Canadians turn to train travel as a safe and convenient travel
For further information:
For further information: VIA contacts: Ashley Doyle, (416) 956-7613,
Ashley_Doyle@viarail.ca; Malcolm Andrews, (514) 871-6604,