Vehicle Imports from U.S. Hit New Record



    TORONTO, July 4 /CNW/ - In the first half of 2008, 151,169 vehicles were
imported into Canada from the United States. Import volume has more than
doubled from the same period last year and Canadians are on pace to smash the
2007 record for buying American vehicles.
    Much of the import volume is driven by consumer demand. With the Canadian
and American currencies still close to par, vehicles are generally less
expensive in the United States. Consumers in Canada have become acutely aware
of the savings associated with U.S. imports and are now actively shopping for
American vehicles.
    "It seems the only thing stopping more Canadians from importing American
vehicles is confusion about the import process," says Mark Sandelin, Chief
Executive Officer of ImportTrader, a company that helps Canadian consumers and
Canadian auto dealers import cars from the United States. "With a little help,
anyone can do it."
    Import volumes from the United States went up more than 55 per cent in
each of the past two years. The numbers have continued to rise in 2008. In
each month, from January through June of this year, import volumes more than
doubled from the same month in 2007.
    "Consumer awareness is certainly a major reason for the increase in
import volume," says Brian Osler, President & CEO of the North American
Automobile Trade Association (NAATA), the Ontario based association of dealers
specializing in cross-border sales. "Canadians are tuned in to the price
differences and know that they can get a great deal by buying an American
import. The numbers show people are buying."
    Some Canadians purchase American vehicles from local dealers who stock
imports in inventory. Some people buy directly from U.S. dealers and other
consumers simply import on their own, typically with the assistance of a
company that specializes in importing.
    "The bottom line is that there is money to be saved, no matter how you
buy your American car," notes Mr. Sandelin. "Canadians have the right to pay
fair market value for their vehicles. Anyone who is looking for a car should
check out their options for buying from the U.S. first."





For further information:

For further information: Import Trader, Mark Sandelin, tel: (416)
IMPORT-1, ((416) 467-6781), email: msandelin@importtrader.com; or North
American Automobile Trade Association, Brian Osler, tel: (905) 882-7040,
email: brian@naata.org

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NORTH AMERICAN AUTOMOBILE TRADE ASSOCIATION

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