Variety Village, Justin Hines, Orange Lounge Recordings collaboration launches viral giving initiative utilizing new PDF digital technology



    FOR AN HTML VERSION ALONG WITH VIDEO AND AUDIO, GO TO:
    http://www.newswire.ca/en/releases/mmnr/variety2008/

    TORONTO, July 23 /CNW/ - The PARASPORT SUMMER GAMES
(http://www.varietyontario.ca/parasport/index.htm) are the provincial
championships for summer sport opportunities for Ontario athletes with
physical disabilities. ORANGE LOUNGE RECORDINGS
(http://www.theorangelounge.com/) artist JUSTIN HINES
(http://www.justinhines.com/) takes the stage at the Opening Ceremonies of the
2008 Games on FRIDAY, JULY 25 at 12:30 PM at VARIETY VILLAGE
(http://www.varietyontario.ca/village/index.htm), 3701 DANFORTH AVE., in
Toronto.
    It will be a benchmark moment not only for the more than
200 participating athletes, coaches and trainers and the world-renowned
fitness, sports training and life skills facility, but also for the young
singer-songwriter and the thousands of children who will benefit from a new
use of PDF technology utilized in an innovative online paradigm of giving.
    Beginning Friday, anyone with a computer can link directly to the
Variety - the Children's Charity (Ontario) (http://www.varietyontario.ca/)
website, make a donation and garner free and substantial rewards. At
www.varietyontario.ca, Justin Hines, who has enjoyed a hit album and a number
1 single on iTunes this year, ("Wish You Well") will offer that tune and
"April On The Ground", free of charge to everyone. Additionally, for a minimum
donation of $20, people can download his entire Sides album in the new,
interactive PDF format as well as receive a tax receipt for their gift. The
interactive album uses Adobe PDF technology, designed by Bob Connolly of
pdfPictures (http://www.pdfpictures.com/), and is the first of its kind used
by an entertainment artist. Variety, Hines and The Orange Lounge Recording
Company have banded together to use Connolly's design and integrated creation
to generate attention and raise funds by putting a new spin on the spirit of
giving.
    "This is a chance to give back and move forward," says Hines. "We didn't
know how this would all come together but it looks like by spreading the gift
of music we can also showcase the PDF digital album and, most importantly,
raise some serious money for Variety's kids! It's exciting!"
    This year is the second time in its history that the Ministry of Health
Promotion has awarded Ontario's ParaSport Games to Variety Village and Variety
is proud and prepared to stage another superior event. The ParaSport Summer
Games include Track and Field, Boccia, Wheelchair Tennis, Paraequestrian,
Powerlifting and Goalball events. Eleven elite Ontario athletes competing in
these Games have already qualified to compete at the 2008 Beijing Paralympics
in September. In addition to performing at the ParaSport Games opening
ceremonies, Justin has been asked to perform 6 shows in China over a period of
a month. Hines, who has a rare genetic condition called Larsen Syndrome, will
interrupt production of his sophomore Orange Lounge Recording to make the trip
to China.

    Variety - The Children's Charity (http://www.varietyontario.ca/) makes a
significant impact in the spirit and lives of children with disabilities.
Through its programs, young people come to recognize their own potential,
experience what is possible and develop the skills to achieve their goals. It
is dedicated to promoting inclusion and integration and strives to make all
children more accepting of others.

    Orange Lounge Recordings (http://www.theorangelounge.com/) is a
progressive Canadian-based entertainment and media company with state of the
art production facilities that utilize cutting-edge Internet strategies with
uncompromising principles.

    pdfPictures (http://www.pdfpictures.com/) is a world leader in rich media
PDF, where video and virtual realities are embedded inside PDF files.

    To donate to the Justin Hines/Variety/Orange Lounge Recordings viral
email fundraising campaign please visit www.varietyontario.ca or
www.justinhines.com.

    PDF album and images are available upon request. Interviews are being
confirmed.





For further information:

For further information: Lynda Elmy, Director, Communications, Variety -
The Children's Charity, (416) 367-2828, X 249 or lelmy@varietyvillage.on.ca;
James Monaco, Monaco Communications, (705) 672-3599, (705) 648-0550 or
jmonaco@ntl.sympatico.ca

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VARIETY - THE CHILDREN'S CHARITY

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