Varicent to Deliver Sales Performance Management Capabilities With Microsoft Dynamics CRM



    Integrated solution gives organizations a holistic view on customer
management and sales effectiveness on the Microsoft platform
    

    
    TORONTO, April 7 /PRNewswire/ -- Varicent Software, an innovator and
provider of incentive compensation and sales performance management (SPM)
solutions today, announced an integrated solution with Microsoft Dynamics CRM.
The Varicent SPM and Microsoft Dynamics CRM integration will enable sales
managers and sales professionals to:
    

    --  Have a complete view of sales performance, compensation results and
key
        performance indicators
    --  Create visibility into inquiries, compensation and plan approvals from
        a single application
    --  Manage other incentives including Management by Objectives (MBOs)
    --  Facilitate the development and management of quota plans

    
    Using Varicent, organizations can derive significant business value from
their Microsoft Dynamics CRM investment by extending its capabilities to sales
performance and providing a single solution that addresses the needs of
various departments across the organization. Bridging Marketing, Finance,
Sales and Human Resources, the integrated solution facilitates alignment
between field activities, and corporate strategy. "We are very excited about
this opportunity to work closely with Microsoft and the Dynamics CRM product
team," said Brian Hartlen, Vice President Marketing at Varicent. "Having an
integrated CRM and SPM solution will increase CRM's relevance to sales,
motivating increased adoption rates. The sales audience will gain visibility
into actual and potential commissions through enhanced sales reporting,
analysis, modeling and forecasting available within this unique integrated
offering."
    

    
    "Organizations need CRM solutions that can easily model and automate CRM
processes that span the enterprise," said Brad Wilson, General Manager,
Microsoft Dynamics CRM. "The integrated solution shows the innovation of
Microsoft partners like Varicent and the flexibility of the Microsoft Dynamics
CRM platform. In conjunction with Varicent's sales performance management
solutions, Dynamics CRM will provide a shared awareness about the revenue
generation activities within a company to drive sales more effectively."
    

    About Varicent

    
    Varicent Software Incorporated delivers the most innovative sales
performance management solution addressing the needs of business professionals
across the entire enterprise. High performing companies relying on Varicent
for better visibility and control of their complex variable compensation
programs, automating the assignment of territories, the collection and
approval of quotas, and reporting and analyzing sales performance include
Waste Management, KLA-Tencor, AAA, Sonus Networks, Manpower, American Century
Investments, Smith & Nephew, Nexient Learning, and many others.
    

    
    (C)2009 Varicent Software. All rights reserved. Varicent, Varicent SPM
and Varicent Composer are trademarks of Varicent Software.
    

    
    All other trademarks and company names mentioned are the property of
their respective owners.
    



    




For further information:

For further information: Brian Hartlen, Varicent Software,
+1-416-987-1241, bhartlen@varicent.com Web Site: http://www.varicent.com

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VARICENT SOFTWARE INCORPORATED

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