New Reseller and Consulting Services Respond to Increased Market Demand
TORONTO, June 10 /CNW/ -- Varicent Software, an innovator and provider of
the only comprehensive application for sales performance management (SPM),
today announced it has further expanded its reseller partner program, adding
Merador to the growing number of business intelligence and performance
management consultancies joining the Varicent partner ecosystem. Merador,
based in Burlingame, Calif., specializes in solving clients' performance
management challenges with a business perspective, demonstrated project
management process and deep technical expertise.
"Merador's experience combined with Varicent's sales performance
management solution delivers real value to organizations looking to improve
their sales effectiveness," said Mark Girvan, vice president, business
development, Varicent. "According to Ventana Research, the sales performance
management market is growing at 45%(1) and Varicent needs partners like
Merador to meet this exploding market demand for complete Sales Performance
Management solutions. Merador's philosophy that performance management is a
business problem best addressed by business users is a perfect fit for
Varicent's approach of business line ownership and maintenance."
As part of the agreement, Merador will resell and help businesses deploy
Varicent SPM, the industry's most innovative solution to better managing sales
compensation, territories and quotas. Merador will work with clients to
incorporate incentives (such as MBOs, annual bonuses) and sales compensation
plans into Varicent SPM's powerful modeling capabilities to make it easier to
understand the implications of plans, role of new plans, and adjust existing
"Varicent's partner program was the clear choice for Merador with their
innovative and complete SPM solution and focus on business ownership for the
SPM application," said Ron Baden, vice president, national practices, Merador.
"Merador's deep performance management expertise and demonstrated project
management process allows us to deliver complete solutions for our clients
improved sales effectiveness."
Varicent SPM is a complete sales performance management solution for
finance, sales, human resources and IT. Varicent SPM automates, manages and
aligns enterprise-wide incentive compensation plans with strategic objectives.
It includes territory management, quota planning and performance analytics to
enhance sales performance and evaluate the effectiveness of incentive
Merador is a leading consulting firm specializing in corporate
performance management, allowing our clients to enhance their strategic
decision making. Merador helps clients dramatically improve their ability to
plan, monitor and analyze the direction of their business. Merador combines
top notch business and technical expertise with professional project
management to provide a trusted advisor relationship for our clients.
Merador solutions continue to have effect long after their deployment
with clients typically seeing greater than 10x returns on their investment.
Merador offers a full range of services including program consulting,
implementation services, software sales, training and support. With Merador,
our clients have confidence in success.
For more information and a list of Merador's clients, visit
Varicent Software Incorporated delivers the only complete sales
performance management solution addressing the needs of the entire
corporation. High performing companies relying on Varicent for better
visibility and control of variable compensation programs include Waste
Management, KLA-Tencor, AAA South Auto Club, Rogers, About.com (a New York
Times company) and many others.
For more information on Varicent, visit: http://www.varicent.com.
(C)2008 Varicent Software. All rights reserved. Varicent, Varicent SPM and
Varicent Composer are trademarks of Varicent Software.
All other trademarks and company names mentioned are the property of their
(1) "Potential Market Size for Sales Performance Management," Ventana
Research. April 29, 2008
For further information:
For further information: Kelley Lynn Kassa, Varicent Software, (617)
600-4700, firstname.lastname@example.org, Web Site: http://www.varicent.com,