VANCOUVER, June 4 /CNW/ - Colourful, collectable, dynamic and secure -
those are the words that best describe the sport and ceremonies tickets that
Canadians and visitors from around the world will use at the Vancouver 2010
Olympic Winter Games.
The first four Olympic ticket designs - for the Opening Ceremony, ice
hockey, cross-country skiing and curling - were unveiled today by the
Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC) after months of design and security work. More than a million
tickets will be printed and used at the Games in eight months time; ticket
buyers will receive them in late 2009 when they are delivered securely by
Eager fans may still purchase Olympic tickets, including over one
thousand highly sought after gold medal ice hockey tickets, organizers
confirmed today. This Saturday, June 6 at 10:00 am (Pacific Time), VANOC will
release more than 150,000 tickets for sale to the public at
www.vancouver2010.com. Tickets for every sporting event, as well as the
Opening, Closing and nightly Victory Ceremonies will be available on a
first-come, first-served basis.
The colourful tickets reflect the graphic identity of the Games, with its
dynamic palette of blues and greens found in the natural landscape of
Vancouver and the Sea to Sky region. This "look" will also be found at Games
time in 2010 - on banners, venue signage and buildings - giving the entire
Host Region a seamless, festive atmosphere as it welcomes the world.
To protect ticket buyers, a number of security features have been added
to the souvenir-sized tickets, features that make the tickets similar to
currency in their ability to foil counterfeiters. A bar code is the most
obvious high-tech deterrent. VANOC has undertaken significant consumer
education and protection initiatives, including a new "Buy Real" print
advertising campaign - focused on tickets - that will run this Friday in
"We've worked hard to make these tickets as secure as possible to protect
consumers, while at the same time making them attractive as they are often a
treasured souvenir," explained Caley Denton, VANOC's vice president, ticketing
and consumer marketing. "For example, with our bar code, when a spectator
arrives at one of our venues and we scan their ticket, we can tell where that
ticket came from, how it was purchased and if it's been invalidated because
it's been reported stolen or lost. We'll also be able to spot counterfeit
tickets and confiscate them."
"Again, we want to remind people the only way to have peace of mind about
the ticket they've purchased is to buy directly from www.vancouver2010.com, or
through our official hospitality partners Jet Set Sports and CoSport," Denton
The tickets will prominently display Vancouver 2010 pictograms and sport
illustrations, as well as the venues. The sport illustrations - an Olympic and
Paralympic Games first - were inspired by photography and give the athletes a
heroic feel through a dynamic close-up view of their emotional facial
expressions, intensity and athleticism. The entire lineup of pictograms and
sport illustrations may be viewed at www.vancouver2010.com.
Additionally, the organizers created entirely new illustrations for
ceremonies tickets. For the Opening Ceremony image, a dark-haired female
torchbearer approaches BC Place in downtown Vancouver in anticipation of the
awe-inspiring lighting of the Olympic Cauldron, in front of a live crowd of
55,000 people and billions more watching around the world.
The remaining ticket designs will be released in the coming months.
The new ticket designs were unveiled to media this morning at the British
Columbia Lottery Corporation's (BCLC) 2010 Winter Games Dome. The dome is
helping to spread the excitement of the Olympic and Paralympic Winter Games to
communities throughout British Columbia, while offering visitors an
opportunity to experience unique interactive sport experiences and a place to
celebrate the 2010 Winter Games.
Note to Photo Editors:
An image of the Vancouver 2010 ice hockey ticket design with Steve
Yzerman, executive director of Team Canada for the Vancouver 2010 Olympic
Winter Games, will be made available to media via Canada Newswire.
VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Please visit www.vancouver2010.com.
For further information:
For further information: Jason Macnaughton, VANOC Communications, (604)