VANCOUVER, June 3 /CNW/ - Six more bright lights have been added to the
Sustainability Star program, created by the Vancouver Organizing Committee for
the 2010 Olympic and Paralympic Winter Games (VANOC) to recognize the
innovative efforts Vancouver 2010 and its many partners and sponsors are
taking to be sustainable.
The Sustainability Star is designed to draw attention to Games-related
sustainability innovations - which are environmental, economic and social in
nature - and can be used on Games-related products as well as in advertising.
The program, which will run until March 31, 2010, will put these innovations
in the international spotlight as Vancouver and Whistler welcome the world in
2010. Nine stars were previously announced in March.
These six new stars were chosen by a 10-person jury. They are:
Coca-Cola's program to divert waste from landfills; BC Hydro's Save like a
Champion program; the Province of British Columbia's ActNow BC program; as
well as VANOC's sustainability management and reporting system, barrier-free
guidelines and Buy Smart program.
"We are constantly amazed by the ingenuity and commitment our sponsors
and partners have shown towards promoting sustainability at the 2010 Winter
Games," said Ann Duffy, VANOC's corporate sustainability officer. "These
projects are all new or scaled up for the Games or Host Region and will play
an important role in the legacies left for generations to come. They also
demonstrate how sustainability can be woven into any aspect of an organization
and can drive business and social innovations."
Coca-Cola's waste diversion program - a significant commitment of its
kind by a worldwide partner for the Games - will ensure a minimum of 95 per
cent of its waste materials is diverted from landfills during the 2010 Winter
Games. Recyclables, including shrink wrap and cardboard trays, will be
returned to a recycling centre in Richmond, British Columbia, and 100 per cent
of the plastic, single-serve beverage bottles consumed in Games' venues will
be collected and recycled.
BC Hydro's outreach team is touring the province this year to show
British Columbians how they can contribute to a green Games legacy. As part of
its Save like a Champion program, BC Hydro is challenging 210,000 people to
join Team Power Smart by 2010, to set and achieve a 10 per cent conservation
target. If this challenge is met, the electricity saved would be equivalent to
the amount of electricity required to power 27 days of competition at the 2010
Winter Games - this means that British Columbians can power the Games through
ActNow BC is an integrated provincial health promotion strategy
encouraging people to eat healthier foods and be more physically active, stop
smoking and make healthy choices during pregnancy. The Province of British
Columbia's goal is to be the healthiest jurisdiction to host an Olympic and
Paralympic Winter Games.
VANOC's sustainability management and reporting system provides a road
map to help the Organizing Committee implement its six sustainability
performance objectives (accountability, environmental stewardship, social
inclusion, Aboriginal participation, economic benefits and sport for
sustainable living) as it moves through the pre-Games, Game time and
The Buy Smart program, run by VANOC and the Province of British
Columbia's 2010 Commerce Centre, uses the purchasing power of the Games to
support ethical sourcing and enhance the social, environmental and economic
performance of the Games and its supply chain.
VANOC's barrier-free guidelines support social inclusion both at Games
time and post-Games. By increasing the accessibility of the venues and
Villages, the Games region is made more attractive to visitors, athletes,
recreationists, residents and workers.
In order to be awarded a Sustainability Star, an innovation must
demonstrate two or more sustainability features (social, economic and/or
environmental); be directly linked to the 2010 Winter Games; produce a
measurable outcome; and be new to the Vancouver 2010 Games region or the Games
in general, or significantly scaled up through the 2010 Winter Games. Unique
collaborations may also be considered.
For an image (JPEG) of the Sustainability Star and contact information
for Sustainability Star recipients, please e-mail VANOC Communications at
VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
For further information:
For further information: Media Contacts: Sebastien Theberge, VANOC
Communications, Tel: (604) 403-2261, E-mail:
firstname.lastname@example.org; Paula Webber, VANOC Communications, Tel:
(604) 403-2685, E-mail: email@example.com