Vancouver Toasts Wines that Make their Mark:



    Proprietors discuss the wine industry's brand new story

    VANCOUVER, Feb. 25 /CNW/ - On February 28, 2008, the wine industry's
foremost branding expert, Bernie Hadley-Beauregard, founder of Brandever,
hosts a panel set to uncover the real stories behind the award-winning brands
of some of today's most memorable bottles. Join the British Columbia Chapter
of the American Marketing Association (BCAMA) for this exciting wine marketing
event, Uncorked: the brand behind the label, at Vancouver's Heritage Hall.
    Proprietors from Blasted Church, Dirty Laundry, Megalomaniac, and Spit
Decisions Wine Purchasing Group will share their brand success stories,
including how Hadley-Beaurgard helped Prpich Hills become Blasted Church,
transforming sales of 1,000 cases a year into 10,000. Following the panel
discussion exploring the passion and process behind the product, these
representatives will be joined by Poplar Grove and The Organized Crime for a
wine tasting.
    The BCAMA is proud to host Uncorked: the brand behind the label for
Vancouver's top marketers and business professionals. As British Columbia's
premier marketing association, the BCAMA supports over 500 members with
marketing education on leading edge topics.
    Members of the public are invited to join Blasted Church, Dirty Laundry,
Spit Decisions, Poplar Grove, Megalomaniac and The Organized Crime - with
Hadley-Beauregard and the BCAMA - to hear and taste the wine industry's brand
new story.

    
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    Uncorked: the brand behind the label

    Date:           Thursday February 28, 2008
    Location:       Heritage Hall
                    Main Street & 15th Avenue, Vancouver BC
    Registration:   www.bcama.com

    Agenda:
    7:00 pm         Registration
    7:30 pm         Panel discussion
    8:30 pm         Wine tasting

    All participants must be legal drinking age.
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    To learn more about this event, and to purchase your tickets online visit
www.bcama.com Phone: 604-983-6262





For further information:

For further information: visit www.bcama.com or phone (604) 983-6262

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