Vancouver 2010 Opening Ceremony Viewed by 84% of Canadians Watching
Television Last Night

    
                   - Nearly 9 million watch on CTV alone -

       - Audience peaks at 15.6 million as Team Canada enters stadium -

           - TORCH RELAY: THE JOURNEY HOME is sampled by more than
                             8 million viewers -
    

VANCOUVER, Feb. 13 /CNW/ - Last night's live coverage of the Vancouver 2010 Olympic Winter Games Opening Ceremony delivered an 84 Share, meaning 84% of everyone viewing television in Canada last night was watching the coverage on Canada's Olympic Broadcast Media Consortium. Airing live across 11 television networks in 11 languages and online at CTVOlympics.ca and RDSolympiques.ca, the television coverage peaked at 15.6 million viewers at 7:14 p.m. PT when Team Canada entered BC Place during the Parade of Nations. As announced earlier, the broadcast has become the most-watched television event in Canadian history with a preliminary estimated audience of 13.3 million viewers.

On the Consortium websites, nearly one million video views were generated online during the ceremony. A total of 1.6 million unique visitors embraced content on CTVOlympics.ca and RDSolympiques.ca throughout the day.

"The Canadian Olympic team will break records at these Games," said Ivan Fecan, President and Chief Executive Officer, CTVglobemedia and Chief Executive Officer, CTV Inc. "But, the first record was broken last night."

According to the Consortium's CUME (Canadian Unique Multimedia Experience) index, 26 million Canadians in all experienced Vancouver 2010 during Day 1 on the Consortium's platforms, representing 78% of all Canadians.

To view the complete release please click http://ctvmedia.ca/olympics.

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, (778) 328-2473, CTV Inc., jim.quan@ctv.ca; Carolyn Fell, (416) 384-2817, CTV Inc., carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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VANCOUVER 2010

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