Vancouver 2010 launches the Olympic Store at vancouver2010.com and welcomes two new licensees



    VANCOUVER, Dec. 3 /CNW/ - The Vancouver Organizing Committee for the 2010
Olympic and Paralympic Winter Games (VANOC) opens today the virtual doors for
its new Olympic Store at www.vancouver2010.com, with hundreds of items
available for purchase, including popular items featuring Miga, Sumi and
Quatchi, the newly-introduced Vancouver 2010 mascots. VANOC also announced
today the addition of two new licensees to its official licensing program:
Northern Gifts Specialties Inc., which will supply plush Games mascots and
plush Games key chains, and Elastic Path, the Vancouver 2010 Online Store
provider.
    "Merchandise is popular way for people to connect with the Games," said
Caley Denton, VANOC vice president of ticketing and consumer marketing.
"People love the convenience of shopping online. The Olympic Store at
vancouver2010.com will make it easy for people to own a piece of the Games."
    "Customers to vancouver2010.com can be assured of an easy, convenient
online shopping experience and a growing line of quality products that will
feature the elements - namely the emblems and mascots - that are quickly
becoming iconic to the Games," said Dennis Kim, VANOC director of licensing
and merchandising.
    The Olympic Store offers a wide range of Vancouver 2010-inspired
merchandise, from caps to pens, t-shirts, mugs and mascot plush. Accessible
day and night, year-round, The Olympic Store will regularly offer special
promotions and, on occasion, special offers accessible exclusively to
subscribers to the Tickets and Merchandise list at vancouver2010.com.

    About Elastic Path

    Elastic Path, from Vancouver, BC, pioneered flexible e-commerce software
that helps online retailers sell more and work less. Elastic Path's
fully-integrated e-commerce platform is designed to deliver powerful features
out-of-the-box and support fast, easy integration and customization. Using
innovative search engine optimization (SEO) technology, comprehensive
merchandising and industry-standard open components, Elastic Path's technology
empowers its customers to maximize resources and quickly adapt tactics at a
comfortable price. Industry-leading companies around the globe use Elastic
Path for maximum control over their rapidly evolving online stores.

    About Northern Gifts Specialties Inc.

    Northern Gifts Specialties Inc. is a Burnaby (BC)-based company jointly
owned by Northern Gifts Ltd. and Rocky Mountain Down & Feather. The company is
in the business of designing, manufacturing and distributing high-quality
plush products.
    Through the experience and support of its parent companies, Northern
Gifts Specialties Inc. has access to the talents of 45 employees,
40,000 square feet of warehouse facilities in Burnaby, a number of offshore
production facilities, an in-house design and creative team as well as
20 years of experience designing and manufacturing plush products, including a
number of well-known licensed plush programs.
    The Company has a well-established, broad based distribution network of
retailers throughout Canada, including the Hudson's Bay Company (Hbc), airport
and duty-free operators, and independently-owned retail shops.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Whistler and Vancouver will host the Paralympic
Winter Games from March 12 to 21, 2010.
    VANOC's licensee program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and leave a financial legacy for sport. The
royalties generated by this unique group of companies contribute to the
overall operating budget for the Vancouver 2010 Winter Games.
    VANOC's Official Licensees include 3M Canada, Aritzia, Artiss Aminco,
Birks, Cajo Accessories, Elastic Path, Elevate Sport Inc., Filmar Sportswear
Canada, Hudson's Bay Company, Hunter Licensed Sports Distributing, Kootenay
Knitting Company, Moving Products Inc., Mustang Drinkware, Natural Color
Productions, New Era Cap Canada, Northern Gifts Specialties Inc, Panabo Sales
Ltd., Paris Glove of Canada, Please Mum, RC Products Ltd., Royal Canadian
Mint, Sundog Distributing, Sunice, Trends International, Vancouver Umbrella,
Vincor Canada and Wilson International Products. These companies represent a
wide range of apparel, hard good and collectible products, including pins,
jewelry, coins, ski and snowboard accessories, glassware, sunglasses,
umbrellas, gloves, mitts, toques and activewear.





For further information:

For further information: Media Contacts: Chris Brumwell, Vancouver 2010,
(778) 328-6269; Mary Fraser, Vancouver 2010, (778) 328-3667

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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