Vancouver 2010 invites Canadians to share their photos and words about their country and neighbourhoods through innovative online digital scrapbook called Canada CODE



    VANCOUVER, May 4 /CNW/ - Photos of a cyclist as an urban warrior
struggling through snowy city streets on the first day of spring, a young
mother hanging laundry on the line to dry or maybe a haiku glorifying a fiery
autumn landscape -- all could contribute to a constantly morphing online
portrait of contemporary Canada created by Canadians for the entire world to
see. It is called Canada CODE and is part of the Vancouver 2010 Games Cultural
Olympiad. It's a first for Canada and the Olympic Games and submissions are
welcome starting today at www.vancouver2010.com/code.
    Canada CODE, a grassroots digital collaboration of text and photos by
Canadians about their daily lives is the first project of a larger program
called CODE (Cultural Olympiad's digital edition), which also officially
launches today. The Cultural Olympiad began in 2008 and is a three-year series
of multidisciplinary festivals of arts, popular culture and digital programs,
presented by Bell.
    Bell has been instrumental in facilitating the involvement of leading
industry partners and BC-based companies in CODE and, as the exclusive
Telecommunications Partner to the 2010 Winter Games, Bell is helping to
connect all Canadians to Canada CODE.
    In addition to support from Bell, Canada CODE is also connecting with
Canadians through the assistance of the National Film Board of Canada, a major
collaborator on the project through its network of studios and partner
associations.
    Anyone -- young or old -- with access to the Internet and a desire to
connect can create, explore or contribute to Canada CODE. Submissions will be
moderated and uploaded within 48 hours. The contributor's user name, as well
as their location, will be tagged to their creative work and can be seen
whenever a visitor to the site clicks on their submission.
    A selection of the best Canada CODE content will be showcased on public
screens in Vancouver and Whistler for the thousands of spectators and athletes
visiting during the Games while the project in its entirety will continue to
exist online in perpetuity as an archive of the country in 2010.
    "This eclectic collection of words and photos submitted by anyone who
wants to share is meant to reflect the stuff that we as Canadians are made of.
It's who we are. It's the things we do every day. It's the words we use to
describe our selves and our communities," explained Burke Taylor, VANOC
vice-president, culture and celebrations. "The Canada CODE will reach into all
parts of the country to truly make these Canada's Games through the power of
Canadians' imagination and the Internet."
    To kick-start the bilingual online art project, a number of Canadian
writing luminaries such as this year's Giller Prize winner Joseph Boyden of
Willowdale, Ontario, Vancouver's Evelyn Lau and Montreal's Nicole Brossard,
have added their voices and vision to inspire others about their daily lives
and neighbourhoods. A total of 49 Canadian writers will help launch the site,
thanks to support from the Canada Council for the Arts.
    Rae Hull, director of CODE and originator of Canada CODE said, "Canadians
are always looking for ways to reach across the huge land mass we inhabit to
connect with each other. Historically, we've had the telephone and the train;
today, we are one of the most wired nations in the world. The networked nature
of the web is an ideal way to illustrate both the incredible diversity that
exists in Canada and the way we knit it all together. The Canada CODE is a
playful way for all of us to riff on our collective sensibility to show the
world what Canada is in 2010."

    Background

    About the Cultural Olympiad

    The Cultural Olympiad, presented by Bell is a series of multidisciplinary
festivals and digital programs showcasing the best in Canadian and
international arts and popular culture. Launched in 2008, the program
culminates in the 60-day Cultural Olympiad 2010 (January 22 to March 21,
2010), which begins before and continues throughout the Vancouver 2010 Olympic
and Paralympic Winter Games. CODE is the Cultural Olympiad's digital edition,
a series of programs developed to creatively engage national and global
audiences through the use of digital technology

    Partnerships

    Bell

    Bell is proud to be a Premier National Partner and the exclusive
Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter
Games and the presenting sponsor for the Vancouver 2010 Cultural Olympiad.
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell Home
phone local and long distance services, Bell Mobility and Solo Mobile
wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL
television, IP-broadband services and information and communications
technology (ICT) services. Bell is wholly owned by BCE Inc. (TSX, NYSE:   BCE).
For information on Bell's products and services, please visit www.bell.ca. For
corporate information on BCE, please visit www.bce.ca.

    Government

    The Vancouver 2010 Cultural Olympiad is grateful for the support of the
Government of Canada and the governments of all of Canada's provinces and
territories and their respective cultural agencies: British Columbia, Alberta,
Saskatchewan, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Prince
Edward Island, Newfoundland and Labrador, Nunavut, Northwest Territories and
Yukon. In addition to the Cultural Olympiad's government and corporate
partners, CODE is proudly supported by the Canada Council for the Arts and the
National Film Board of Canada. New Media BC and Wavefront Innovation Society
are also both active participants in the project. The National Presentation
and Touring Program is generously supported by the Canada Council for the
Arts.

    National Film Board of Canada

    The world changes, our stories live on-that's the National Film Board of
Canada's pledge to Canadians as it marks its 70th anniversary in 2009 with a
new national online Screening Room and a slate of bold, innovative
productions. Canada's public film producer and distributor, the NFB produces
and distributes social-issue documentaries, auteur animation, alternative
drama and digital content that provide the world with a unique Canadian
perspective. In collaboration with its international partners and
co-producers, the NFB is expanding the vocabulary of 21st century cinema and
breaking new ground in form and content, through community filmmaking
projects, cross-platform media, interactive cinema, stereoscopic animation-and
more. Since the NFB's founding in 1939, it has created over 13,000 productions
and won over 5,000 awards, including 12 Oscars and more than 90 Genies. To
watch over 1,000 productions online or for more information, visit www.nfb.ca.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.




For further information:

For further information: Media contact: Erin Mikaluk, VANOC
Communications, Tel.: (604) 403-2471, E-mail: erin_mikaluk@vancouver2010.com

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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