UTour Golf and SI.com (Sports Illustrated) Join Forces to Present the SI.com Open Sweepstakes and a Trip for Two to Maui, Hawaii



    Prize Package Includes Air Fare, Hotel and Activities

    TORONTO, December 7 /CNW/ - UTour Golf, the world's most rewarding online
golf experience, has teamed up with SI.com (Sports Illustrated) to bring
online golfers a special, branded tournament featuring a trip for two to Maui,
Hawaii. With golf rounds scheduled Dec. 3-12 2007, players can vie for top
spots by entering designated tournaments for free at www.utourGolf.com.

    "UTour players are fierce competitors on both the virtual and actual golf
course, and their dedication to the game means that they play with the best
knowledge available," said Jon Walsh, CEO of Groove Media Inc. "SI.com has a
long-standing reputation for providing one of the best sports sites available
and we are excited to have the opportunity to work with them to reward golf
enthusiasts with a chance to win a great trip in our online tournament."

    The SI.com Open Sweepstakes began at 12:01 AM EST on Monday, Dec 3, 2007,
and is open to all registered UTour Golf players who are at least 21 years old
and reside in the U.S. (except Puerto Rico), Canada (except the Province of
Quebec), or the U.K. Any eligible player can enter the Sweepstakes by playing
in one of the SI.com Open tournaments and have a chance to win a round trip
for two to Maui, Hawaii, airfare, six nights at the Hyatt Regency Maui Hotel,
one Adventure Snorkeling excursion and one Adventure Biking tour. For full
details, Sweepstakes rules and eligibility visit
http://www.utourgolf.com/2007siopen/.

    "More and more people are playing golf tournaments online and UTour Golf
is at the trend's forefront. The upcoming tournament gives us an innovative
new way to reach our audience," said Sports Illustrated Chief Marketing
Officer Andrew Judelson.

    Advertising allows UTour Golf to offer players a top quality online golf
experience free of charge. In turn, unparalleled access to the highly sought
after male 18-34 demographic allows UTour to offer advertisers a targeted and
measurable way of reaching their intended audience. UTour's ad-serving
technology utilizes pre-game videos, sponsored events and tournaments, and
customizable in-game ads to deliver the most powerful promotional
opportunities available in online gaming.

    About UTour Golf

    UTour Golf is the world's first free online full-featured golf video
game. Players of all levels can download the game in minutes and tee off
online against competitors for fun or cash prizes. Courses are inspired by
golfing locations from around the world and offer multiple game rules
including traditional Stroke Play and Match Play. Every game offers a new
challenge with game variables that include dynamic wind and weather
conditions, variable pin and tee block placements and even variable green
speed and rough length. To play, visit www.utourGolf.com.

    About Sports Illustrated

    SI is a multimedia sports brand that takes the consumer into the heart
and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the
most respected voice in sports journalism which reaches a weekly audience of
nearly 21 million adults, and www.SI.COM, the magazine's 24/7 sports news
website that delivers more than 150 original stories to its users each week.
The SI franchise also includes SPORTS ILLUSTRATED KIDS (www.sikids.com), a
monthly magazine targeted to kids age 8 and up; GOLF MAGAZINE and
www.GOLF.COM; www.FANNATION.COM, a social networking and sports news
aggregation platform; www.SIONCAMPUS.COM, a website dedicated to college
sports and the college sports lifestyle; SI PRESENTS the magazine's specialty
publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI
DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the
world's leading magazine publishing company and a subsidiary of Time Warner.

    About Groove Media Inc.

    Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove
Media Inc. is a global publisher and developer of interactive entertainment
software. Groove's mission is to revolutionize the video gaming industry by
combining traditional video games, skill gaming and e-commerce. For more
information, visit www.groovegames.com.




For further information:

For further information: UTour Golf Michael Haines, Managing Director,
+353 1 4151289 mhaines@groovegames.com or United States: Kohnke Communications
Eddiemae Jukes, 415-777-4000 eddiemae@kohnkecomm.com or Sports Illustrated Bob
Broderick, SI Communications, 212-522-7644 robert_broderick@timeinc.com or
Canada: Argyle Communications Stephanie Scutella, 416-968-7311 ext. 240
sscutella@argylecommunications.com

Organization Profile

GROOVE MEDIA INC.

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