UTour Golf and GOLF.com Team up to Offer a Trip for Two to the Michael Jordan Celebrity Golf Invitational



    UTour Golf Gives Players Even More Ways to Win with a Michael Jordan
Celebrity Invitational Prize Package from GOLF.com

    TORONTO, October 29 /CNW/ - UTour Golf, the world's most rewarding
virtual golf experience, is giving players a new chance to win big with The
GOLF.com Challenge. Groove Media and GOLF.com have joined forces to offer a
trip for two to the 2008 Michael Jordan Celebrity Invitational in the Bahamas.
Players can enter The GOLF.com Challenge by playing in designated golf
tournaments at www.utourGolf.com from October 27 to November 4, 2007.

    "Our relationship with GOLF.com gives UTour players yet another reason to
visit the virtual links," said Jon Walsh, CEO of Groove Media Inc. "A trip to
the Michael Jordan Celebrity Invitational is a golf fan's dream, and it's just
the kind of high-value prize that UTour players can expect to compete for in
the coming months."

    The Michael Jordan Celebrity Invitational takes place January 16-20, 2008
at the Ocean Club Golf Course at Paradise Island in the Bahamas. The winner
will receive a GOLF.com sponsored trip for two, including round trip airfare,
accommodations at the Atlantis hotel on Paradise Island, access to the
Celebrity Invitational and exclusive charity party and one round of golf.

    By playing in designated tournaments at www.utourGolf.com, players will
earn entries into a random drawing for a chance to win. Tournaments start at
12:01 a.m. EDT October 27, 2007 and end at 11:59 p.m. EDT November 4, 2007.
Complete details are available here
(http://www.utourgolf.com/golfmjci/index.html).

    Advertising on the site allows UTour Golf to offer players a top quality
online golf experience free of charge. In turn, UTour delivers advertisers
unparalleled access to the highly sought after male 18-34 demographic - a
targeted and measurable way of reaching their intended audience. UTour's
ad-serving technology utilizes pre-game videos, sponsored events and
tournaments, and customizable in-game ads to deliver the most powerful
promotional opportunities available in online gaming.

    About GOLF.com

    GOLF.com combines the resources of GOLF Magazine and Sports Illustrated's
Golf Plus to bring golfers and fans of the game the most comprehensive online
destination for news, instruction, equipment and courses & travel. Highlights
include:

    --  Up-to-the-minute coverage of every PGA Tour event, with exclusive
material from SI and GOLF.

    --  Customizable leader board with hole-by-hole results and links to
player profiles and statistics.

    --  Unrivaled coverage of the latest in golf equipment to give you an
edge on the competition.

    --  Free video lessons from the Top 100 Teachers at GOLF Magazine.

    --  GOLF columnist David Feherty's original video commentary, Fly on the
Ball.

    --  Top-notch guide to the resorts and courses, including maps, satellite
photos and driving directions for more than 20,000 destinations.

    About the SI Golf Group

    GOLF Magazine is at the core of the most powerful media company in the
game, the SI GOLF GROUP. The magazine, which delivers a monthly circulation of
1.4 million golf enthusiasts and a readership of 6 million, provides the best
instruction, equipment reviews and travel coverage in the category. With the
combined resources of GOLF, SI's Golf Plus and their home on the web,
GOLF.com, the SI GOLF GROUP delivers a monthly audience of 13 million avid
golfers and fans. GOLF Magazine is published by TIME INC., which is a
wholly-owned subsidiary of Time Warner Inc.

    About UTour Golf

    UTour Golf is the world's first free online full-featured golf video
game. Players of all levels can download the game in minutes and tee off
online against competitors for fun or cash prizes. Courses are inspired by
golfing locations from around the world and offer multiple game rules
including traditional Stroke Play and Match Play. Every game offers a new
challenge with game variables that include dynamic wind and weather
conditions, variable pin and tee block placements and even variable green
speed and rough length. To play, visit www.utourGolf.com.

    About Groove Media Inc.

    Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove
Media Inc. is a global publisher and developer of interactive entertainment
software. Groove's mission is to revolutionize the video gaming industry by
combining traditional video games, skill gaming and e-commerce. For more
information, visit www.groovegames.com.




For further information:

For further information: Kohnke Communications (UNITED STATES) Eddiemae
Jukes, 415-777-4000 eddiemae@kohnkecomm.com or Argyle Communications (CANADA)
Kyla Thoms, 416-968-7311 ext. 237 kthoms@argylecommunications.com

Organization Profile

GROOVE MEDIA INC.

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