UTour Golf and Callaway Golf Present the Ultimate Online Golfing Tournament



    10 Day Event Features Prizes Provided by Industry-Leading Manufacturer,
Callaway Golf

    TORONTO, December 21 /CNW/ - UTour Golf, the world's most rewarding
online golf experience, and Callaway Golf are pleased to bring golfers a
special, branded tournament featuring exclusive Callaway Golf merchandise.
With rounds scheduled Dec 21st - 30th 2007, players can vie for top spots by
entering designated tournaments at www.utourGolf.com.

    "UTour players love the game of golf and we know that they will compete
fiercely for the opportunity to get their hands on the high performance
Callaway Golf clubs that Callaway Golf is offering in our tournament," said
Jon Walsh, CEO of Groove Media Inc. "Callaway golf has a long-standing
reputation for innovation in golf equipment technology, and we're happy to
provide our players with another great reason to compete on our online
greens."

    Beginning 12:00 a.m. EST on Friday December 21st, 2007, the Callaway Golf
Invitational Sweepstakes is open to all registered UTour Golf players. With
each completed game in a Callaway Golf Invitational Sweepstakes tournament,
players will get the chance to win one of 25 great Callaway Golf prizes
including a full set of X-20 Irons. The tournament runs a full 10 days, ending
11:59 p.m. EST on Sunday, December 30th 2007. Full details and official rules
for the Callaway Golf Invitational Sweepstakes can be found at
http://www.utourgolf.com/2007callawayinvitational/index.html.

    The Callaway Golf Invitational was created in association with Engage
In-Game Advertising, an independent media company exclusively focused on
targeting core and casual gamers across console, PC, and mobile video games.

    Advertising allows UTour Golf to offer players a top quality online golf
experience free of charge. In turn, unparalleled access to the highly sought
after male 18-34 demographic allows UTour to offer advertisers a targeted and
measurable way of reaching their intended audience. UTour's ad-serving
technology utilizes pre-game videos, sponsored events and tournaments, and
customizable in-game ads to deliver the most powerful promotional
opportunities available in online gaming.

    About UTour Golf

    Get ready to hit the virtual links of UTour Golf, the world's first free
online full-featured golf video game. Players of all levels can download the
game in minutes and tee off online against competitors for fun or cash prizes.
The game offers three stunning courses inspired by golfing locations from
around the world and offers multiple game rules including traditional Stroke
Play and Match Play. Every game offers a new challenge with game variables
that include dynamic wind and weather conditions, variable pin and tee block
placements and even variable green speed and rough length.

    To play, visit www.utourGolf.com.

    About Groove Media Inc.

    Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove
Media Inc. is a global publisher and developer of interactive entertainment
software. Groove's mission is to revolutionize the video gaming industry by
combining traditional video games, skill gaming and e-commerce. For more
information, visit www.groovegames.com.

    About Engage

    Engage In-Game Advertising is an independent media company, which
connects advertisers to core and casual gamers across console, PC and mobile
video game platforms. Engage provides strategic consulting and implementation
for dynamic in-game and casual game programs, integrated product placement and
custom game publishing to leading brands and advertising agencies. For more
information, please visit www.engageadvertising.com.




For further information:

For further information: UNITED STATES Kohnke Communications Eddiemae
Jukes, 415-777-4000 eddiemae@kohnkecomm.com or CANADA Argyle Communications
Karen Passmore, 416-968-7311 x228 kpassmore@argylecommunications.com or Argyle
Communications Jason Graham, 416-968-7311 x229
jgraham@argylecommunications.com

Organization Profile

GROOVE MEDIA INC.

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