Free Ad-Driven Text Messaging Service Enrolls 500 American Groups in
First Month, Then Expands North of the Border
BELLINGHAM, WA, Nov. 12 /CNW/ - NetworkText.com, a free
advertiser-driven, Internet-based text messaging solution based in the U.S.,
announced today that it is working closely with leading Canadian Web
consulting group Appnovation Technologies (<a href="http://www.appnovation.com">www.appnovation.com</a>) to expand its
North American business.
NetworkText.com launched to instant popularity in the United States in
September 2007, and it didn't take long for that excitement to make its way
north of the border. Like their American cousins, it seems Canadians are fond
of the idea of sending unlimited text messages to everyone in their circle for
"Study groups, charity events, surprise parties - people in Canada have
much the same needs that we do to communicate with large groups of people,"
said Derek Johnson, CEO of networkText.com. "They also face the same
challenges when it comes to factors like efficiency and cost."
Johnson formed his company to revolutionize the way people communicate
with each other. NetworkText allows groups to easily coordinate their
activities by sending free text messages to their members' cell phones via the
Johnson knew what Canadians were looking for, and he knew what
networkText had to offer. What he didn't have was a familiarity with the
corporate and technology landscape in Canada.
"We turned to Appnovation to help us introduce networkText to a welcoming
audience of potential users," explained Johnson. "When seeking to grow a
company in a new country, it is a must to find consultants who know that
market inside and out."
Appnovation specializes in helping companies with Web-based application
development. Currently, Appnovation is working with PulseTracer Technologies
to develop a next-generation social networking site using the Drupal platform,
and with Digital Lattice Inc. on the development of the myOlive.net,
enterprise management platform. For FindMyCraving.com, Appnovation assisted in
the development of its restaurant portal system, upgraded various features on
the site including the Google Maps and Analytics system.
"Clients like networkText.com understand that an Internet-based company
needs to pay close attention to the particulars of the technology
infrastructure in a new landscape," said Arnold Leung, CEO of Appnovation
Technologies. "They sought our guidance in refining the networkText website to
make it compatible with Canadian cell phone carriers."
Johnson has organized the networkText business model around unobtrusive
yet highly targeted advertiser support. Each text originated by a member
includes only one short ad line from an advertiser within the message. The
advertiser could be a major soft drink company or the new coffeehouse down the
street - whether that street is in Vancouver or Montreal.
If the founder of networkText.com has his way, more and more Canadians
will enjoy the same conveniences afforded American members.
Say goodbye to serial dialing or typing. Stop repeating yourself ad
infinitum. There are no fees to enroll a group. There is no charge to send
messages. There are no contracts. And there is no charge to receive messages
(although cell phone service providers' normal text messaging rates do apply).
Johnson promises Canadians: "If you join networkText, you'll never again
miss learning about a last-minute change in plans. Then again, you won't be
able to give the excuse that you just didn't get the message, either."
"NetworkText provides an essential service in an unprecedented
information age," acknowledged Leung. "It's great to be involved in the
company's expansion into Canada."
NetworkText's service is free and currently available to anyone in the
United States and Canada who has access to an Internet connection. Everyone
from members of athletic teams and school organizations to fraternities and
sororities has already rushed to sign up. NetworkText registered more than
500 groups across the country within the first month.
Visit www.networkText.com for more information.
NetworkText is the first website that allows groups to easily coordinate
their members by sending text messages to their cell phones via the Internet.
The company is poised to start a revolution in group communication worldwide.
About Appnovation Technologies (<a href="http://www.appnovation.com">www.appnovation.com</a>)
Appnovation is a leading IT consulting firm in Vancouver. Its IT
consulting group consists of four practice areas: e-commerce, management
information systems, customer relationship management software and Web
For further information:
For further information: Jeannine Schechter, (310) 482-3461,