UPM Turns Production Surplus Into Architectural Innovation:



    
    Pavilion Built From Recycled Material Makes North American Debut at Design
    Miami 2007
    

    WESTMONT, Ill., Nov. 27 /CNW/ -- UPM ProFi, a wood/plastic composite that
is gaining popularity in Europe as an environmentally attractive "green
building" material, will be introduced to North America at Design Miami,
December 6-9.
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20071127/AQTU027-a)
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20071127/AQTU027-b)
    
    UPM ProFi is manufactured from surplus materials, primarily paper and
plastic, left over from the production of self-adhesive label stock by UPM
Raflatac, the Label Division of UPM. The process residue is sent to UPM
ProFi's production facility where it is recycled and moulded into patio
decking and corner protector profiles.
    "The Space of Silence", a pavilion built entirely of UPM ProFi, is the
result of a unique partnership of global forest industry leader UPM, renowned
Japanese architect Shigeru Ban and Finnish design company Artek. A trailblazer
in applying ecological thinking to architectural design, Ban was inspired by
ProFi and sketched an exhibition space for Artek that would be built from the
new wood/plastic composite. The pavilion was first presented by Artek and UPM
in April at Salone Internationale del Mobile in Milan, Italy, then was
reassembled for display in Helsinki, Finland. The first appearance of the
pavilion in North America will be at Design Miami.
    "The pavilion is a perfect match of UPM's drive in product innovation and
Artek's world-class design," said Markku Koivisto, Director, UPM Corporate
Venturing. Mr. Koivisto emphasized UPM's commitment to the environment and
sustainability which led to the development of ProFi. "We are continuously
researching new ways of reducing waste at all stages of our products'
lifecycles," he said. "UPM ProFi is a great example of our sustainable
approach to business and the flexibility to think across lines of business."
    Besides the structure itself, UPM innovative products are showcased
inside the pavilion. The floor is built of weatherproof and highly durable UPM
ProFi Deck, ideal for outdoor use in patios, playgrounds, garden buildings,
boardwalks and other applications. The pavilion is decorated with Artek's 2nd
Cycle furnishings collection that will be brought to life with UPM Raflatac
RFID (radio frequency identification) tags. The RFID tags are embedded into
Artek's antique-patina designed furniture and can be read or uploaded via
mobile phone, revealing the history of each item.
    The media preview at Artek's exhibition pavilion "Space of Silence" is
Thursday, December 6, from 6 to 7 p.m., and the exhibition is open to the
public December 7-9 from 11 a.m. to 7 p.m. daily. The pavilion will appear in
New York in 2008 at a date to be announced.

    
     Artek Pavilion at Design Miami/
     Miami Design District
     Palm Lot, 140 NE 39 St.
     FL 33137, USA
    
    For photos and press materials, go to http://www.upm-kymmene.com > Media
Relations > Press Kits > UPM at Design Miami 2007.
    
    Notes for editors:
    
    UPM is one of the world's leading forest products groups. The Group's
sales in 2006 were EUR 10 billion, and it has about 28,000 employees. UPM's
main products include printing papers, label materials and wood products. The
company has production units in 14 countries and its main market areas are
Europe and North America. UPM's shares are listed on the Helsinki and New York
stock exchanges. http://www.upm-kymmene.com

    
     For more information on
     UPM ProFi, please see: http://www.upmprofi.com
     UPM Raflatac, please see http://www.upmraflatac.com
     Artek and 2nd Cycle collection, please see: http://www.artek.fi
     Design Miami 2007, please see http://www.designmiami.com
    




For further information:

For further information: Markku Koivisto, Director, UPM Corporate 
Venturing, +358 40 861 2852, or Sharon Pond, Communications Director, UPM
North  America, +1-630-386-2681, or Paula Morri, Communications Specialist,
UPM North  America, +1-630-824-7928, all of UPM; or Anna Vartiainen, Marketing
and PR  Manager of Artek, +358 40 823 9039 Web Site:
http://www.upm-kymmene.com                  http://www.upmprofi.com         
        http://www.upmraflatac.com                  http://www.artek.fi     
            http://www.designmiami.com

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