UpCode and Goss International Turn Print Into Interactive Media With GossRSVP(TM) and UpCode's Mobile Access and Interaction (MAI)(TM) Platform



    LOS ANGELES, Oct. 14 /CNW/ - UpCode and Goss International announce that
they are working together to turn all print material into interactive media
utilizing GossRSVP and UpCode. Through its relationship with UpCode, Goss
International now gives products like newspapers, magazines and all printed
materials a new revenue stream and a new way to improve the effectiveness of
print. GossRSVP enhanced with UpCode gives print users the ability to monitor
and manage their own program directly with the GossRSVP web service. The
UpCode Platform allows publishers, advertising agencies and other
organizations the ability to provide a global multi-platform distribution
advertising platform.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492)

    "The mobile phone is the personal communication tool," explains Toby
Clarke, Vice President for Goss International. "The GossRSVP system links this
technology with print, enhancing the already high ROI value of print by making
it more interactive." Small GossRSVP 2-D bar codes and alpha-numeric sequences
can now be included in printed materials providing the reader a secure link to
enhanced value. "Print continues to deliver a very strong return on
investment, and this interactive capability improved by UpCode enhances the
value of print."
    Jerald Cavitt CEO for UpCode USA states, "We are happy to include Goss
International as another member in our growing global arsenal of companies
using our Mobile Access and Interaction' Platform (MAI)(TM). We are excited to
work with such an innovative printing company like Goss." Mr. Cavitt also
states "UpCode and Goss International have now started to enable the many
possibilities of interactivity with newspapers, magazines and other printed
materials including giving people choice, convenience and control when
utilizing UpCode coupled with GossRSVP."

    ABOUT UpCode:

    (MAI)(TM) UpCode(TM) includes an optical reader that uses mobile devices
to add any electronic information or system to printed product and screen
media.

    
    http://www.upcodeusa.com

    ABOUT GOSS International:
    

    Goss International Corporation is a leading global supplier of advanced
printing solutions. With manufacturing sites in America, Asia and Europe and a
support network spanning the globe, the company specializes in advanced web
press and post press technology for all newspaper, insert and commercial web
printing applications. GossRSVP is a trademark of Goss International.

    
    http://www.gossinternational.com

    http://www.gossrsvp.com

    Photo:
    http://www.newscom.com/cgi-bin/prnh/20080821/317492
    





For further information:

For further information: Eric J. Galletta, UpCode Solutions USA, (951)
236-4203, eric.galletta@upcodeusa.com; Camilla Sellberg, UpCode Global,
camilla.sellberg@upc.fi

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