University of British Columbia students named grand prize winners of RBC's Next Great Innovator Challenge



    Finalists from York University, University of Ottawa, McGill University
    and University of Waterloo

    TORONTO, April 4 /CNW/ - RBC today announced University of British
Columbia's Sauder School of Business students Dave Rusli, Sherry Chen, John
Young, Yulichia Ong as the $20,000 grand prize winners of the first RBC Next
Great Innovator Challenge.
    "Innovation is fundamental to everything we do and this initiative
provided valuable insight into the future needs of the next generation of RBC
customers," said Marty Lippert, vice-chairman and group head, Global
Technology & Operations at RBC. "Today's teens will have a significant impact
on the future of the Canadian financial services industry and we want to know
how they think financial institutions should adapt in order to remain
competitive."
    The RBC Next Great Innovator Challenge asked university and college
students across Canada to look into the future and answer the question: How
will today's teens influence the financial services industry of tomorrow? RBC
also asked them to describe an innovation, idea or concept that financial
services should consider in light of this influence.
    Some of the ideas presented to RBC by these forward-thinking,
technology-savvy young Canadians included suggestions about personalizing the
banking experience, rewards programs, education, branding and the use of
technology to create a different client experience.
    "Using non-traditional communication channels such as a blog and the
avatar definitely helped us generate a tremendous amount of awareness about
the contest," said Anita Sands, vice-president, Innovation and Process Design.
"Students passed along information about our contest to friends, classmates
and colleagues and they're already talking about next year's challenge."
    As part of their experience, the top five teams spent time with Gord
Nixon, president & chief executive officer and other senior executives of RBC.
"This is a great initiative and contributes to RBC's ability to maintain its
leadership position in financial services, one of Canada's most dynamic and
innovative industries" said Nixon.
    Over 100 proposals submitted from 45 schools across Canada were evaluated
by the RBC Applied Innovation & Process Design team and narrowed down to the
top 15 submissions. The RBC Innovation Council then reviewed these 15
submissions and selected the top five teams. The top five teams were then
brought to Toronto for the final evaluation by the RBC Next Great Innovator
judging panel.
    The four runners up to the University of British Columbia team were York
University's Schulich School of Business team in second place; University of
Ottawa's School of Management team in third place; McGill University's
Desautels Faculty of Management team in fourth place; and University of
Waterloo's Centre for Business, Entrepreneurship and Technology team in fifth
place.
    Additional details on the RBC Next Great Innovator Challenge can be found
at: www.nextgreatinnovator.com.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Media Contact: Jackie Braden, RBC, (416)
974-2124, jackie.braden@rbc.com


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