United Nations and Marketing Industry Leaders Launch "Hopenhagen"



    
    Global Campaign to Harness Action around the UN Climate Change Conference

    
    CANNES, France, June 23 /PRNewswire-USNewswire/ -- The United Nations,
the International Advertising Association (IAA), and a coalition of the
world's leading advertising, marketing and media agencies today launched
Hopenhagen -- a movement that empowers global citizens to engage in the
December United Nations Climate Change Conference (COP15) -- at the Cannes
Lions International Advertising Festival. Hopenhagen, hopenhagen.org, is a
global marketing and communications initiative that will inspire and generate
mass activation around the world.

    "Climate change is one of the epic challenges facing this and future
generations. World leaders will come together for the Copenhagen climate
change conference in December and every citizen of the world has a stake in
the outcome. It is time to seal a deal. We need a global movement that
mobilizes real change," said UN Secretary-General Ban Ki-moon. Hopenhagen is
about more than hope. "It is about global action for a global climate treaty
and a better future for humankind," Ban added.

    The United Nations engaged the global advertising and media industry
through the IAA to develop a comprehensive communications program to drive
public awareness and generate action.

    "The collaboration that has taken place among the world's leading
agencies to develop this campaign for the United Nations is unprecedented and
a testament to the significance the industry places on the need for action to
address climate change," said IAA Executive Director Michael Lee.

    The diverse and complementary team of communication agencies that have
volunteered time, resources and dedicated team members to develop and execute
the Hopenhagen campaign include: Dentsu; Havas, represented by Euro RSCG and
MPG; Interpublic Group, represented by McCann Worldgroup, R/GA and Draftfcb;
MDC Partners, represented by Colle+McVoy; Omnicom, represented by Ketchum,
Interbrand and Tribal DDB; Publicis Groupe, represented by Digitas and Saatchi
& Saatchi S; WPP, represented by Ogilvy & Mather. Chairman of the creative
council was Bob Isherwood, former Worldwide Creative Director of Saatchi &
Saatchi.

    Hopenhagen stemmed from the idea that the UN Climate Change Conference is
an opportunity to protect people and the planet, while powering global green
growth. The campaign will emphasize a shift from "coping" or ignoring to
"hoping" and ultimately acting to create a new reality.

    Visit www.hopenhagen.org. The full release and campaign creative is
available at www.iaaglobal.org.
    




    




For further information:

For further information: Paul Cohen of Ketchum, +1-646-935-3934,
paul.cohen@ketchum.com, for IAA; or Michael Lee of the International
Advertising Association, +1-212-557-1133, michael.lee@iaaglobal.org Web Site:
http://www.hopenhagen.org                 http://www.iaaglobal.org

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THE INTERNATIONAL ADVERTISING ASSOCIATION

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