BOSTON and LONDON, June 7 /CNW/ -- Digitas today announced that Alan
Rutherford, currently VP of Global Media for CPG giant Unilever, will join the
agency family as CEO of Digitas Global, the division formed to grow the
agency's business and service to clients worldwide. Rutherford will join
Digitas in September and be based in London. He will report to Digitas
Chairman and Chief Executive Officer, David Kenny.
Rutherford is charged with driving the global growth opportunity of
Digitas by leading the agency's expansion into major new markets around the
world and leveraging the agency's expansion platform businesses, which include
Digitas London and Prodigious Worldwide. Rutherford's direct reports will
include Corey Torrence, President, Prodigious Worldwide, the digital
productions company; Norm Johnston, President, Digitas London, the agency
beachhead for the U.K. and Europe; and Greg Green, SVP and head of Digitas'
Media Operations & Technology.
Last month Digitas announced the creation of Prodigious Worldwide, spun-
off the former Digitas agency Modem Media to sibling Publicis Worldwide, and
reintroduced a U.K. presence in the form of Digitas London as part of the
agency's global expansion plan.
"The explosion of digital media worldwide has had a major impact on how
brands communicate; if they are to win, they need the capabilities to manage
digital communications in every market they serve," said Kenny. "We're
fortunate to capture Alan's expertise to lead our talent in creating global
scale for Digitas capabilities so that we continue to help drive our clients'
worldwide digital success."
"It's always been a personal ambition to be at the leading edge of brand
communication and a privilege to help instigate worldwide communication
channel planning for Unilever," said Rutherford. "I'm equally privileged to
be asked to lead the global expansion of Digitas and to bring my experience to
bear on its world class organisation, people and portfolio of clients."
Prior to joining Unilever in 1998, Rutherford served as a Director at
Ogilvy and Mather Europe. He began his career with Dorlands Advertising in
1984. Rutherford received an Honors B.A. in Economics from Leicester
Digitas is one of the world's leading digital marketing and media
companies. The Digitas marketing engine marries art (creativity and insight)
and science (analytics, delivery, media, measurement, strategy and technology)
across digital, direct and indirect media to help blue-chip global brands
develop, engage and profit from their customer relationships. Agency sub-
brands and subsidiaries include Digitas USA, Digitas Health, Digitas Global,
Digitas London and Prodigious Worldwide, the dedicated digital productions
company. Digitas is a member of the Paris-based Publicis Groupe S.A.
(Euronext Paris: FR0000130577, NYSE: PUB), the world's fourth largest
communications group and second largest media counsel and buying group.
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