UNIBETON and iCrete Announce Clean Technology Partnership Agreement



    
    - UNIBETON, the largest and most technically advanced concrete producer
    in the United Arab Emirates, will offer the iCrete System at all of its
    22 plants in the region.

    - iCrete, a clean technology leader, will provide the best and most
    advanced concrete mixes available today, customized to meet the unique
    needs of the region in terms of durability, high strength, workability
    and low carbon footprint.

    - UNIBETON is supplying concrete to some of the region's largest
    construction projects including the famous Jumeirah Palm Island, the
    Emirates Aluminum Factory, the Khalifa port, the foundation of a
    1-km-tall tower in Dubai, the Landmark Tower for Sheikh Mohamed Bin Zayed
    Al Nahyan in Adu Dhabi, the Sheikh Zayed Bridge designed by award-winning
    architect Zaha Hadid, as well as many other large projects in UAE.
    

    ABU DHABI, United Arab Emirates and LOS ANGELES, Jan. 18 /CNW/ -- iCrete,
a clean technology leader and the world's premiere concrete technology
company, and UNIBETON Ready Mix, one of the largest concrete producers in the
Arabian Gulf, announced an exclusive licensing agreement today.  Under the
agreement, UNIBETON, headquartered in Abu Dhabi and the largest concrete
producer in the United Arab Emirates, will use the iCrete System throughout
all of its 22 plants in the region.

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080729/LATU051LOGO)

    Said Juan Carlos Terroba, iCrete Chief Executive Officer:  "We are very
pleased that the largest concrete producer in the United Arab Emirates will be
using the iCrete System for its customers in the Gulf.  UNIBETON has a
reputation for quality and skills that has made them an industry leader in the
region.  The nations of the Gulf Cooperation Council are embarked on one of
the most remarkable and important construction campaigns in history.  UNIBETON
is at the very center of this movement.  These bold projects are advancing
21st Century building and infrastructure developments."
    Said Dr. Jawaharal Gangaramani, President and Executive Chairman of the
Al Fara'a Integrated Construction Group which owns UNIBETON Ready Mix: "We are
committed to provide the nations of our region with the most technically
advanced, sustainable, and environmentally responsible construction
technologies available in the world today.  We are very happy to join forces
with a transformative global company like iCrete that uses quality systems and
advanced techniques that substantially optimize concrete production and
deployment."
    The iCrete System optimizes concrete design and production for quality
and durability.  The manufacture of Portland cement -- the most common bonding
agent in concrete -- is second only to the burning of hydrocarbons as an
industrial generator of carbon dioxide worldwide.  iCrete's production
optimization system can substantially reduce a project's cement requirements
and its carbon footprint.
    UNIBETON, which produces more than four million cubic meters of concrete
annually, is the main supplier to some of the region's largest construction
projects including the famous Jumeirah Palm Island, the Emirates Aluminum
Factory, the Khalifa port, the foundation of a 1 km tall tower in Dubai, the
Landmark Tower for Sheikh Mohamed Bin Zayed Al Nahyan in Abu Dhabi, the Sheikh
Zayed Bridge designed by award-winning architect Zaha Hadid, as well as many
other large projects in UAE.

    About iCrete

    iCrete is a clean-technology provider of advanced concrete production
systems to the construction industry.  iCrete's mission is to elevate the
construction and concrete industries to a new standard of profitability,
standardization, and environmental stewardship.  iCrete's core business is
licensing the iCrete System, a mix design and quality solution for concrete
producers, which is transforming the way ready mixed and precast concrete is
designed, produced and used worldwide.  Visit iCrete at http://www.icrete.com
on the Web.

    About UNIBETON

    UNIBETON Ready Mix, headquartered in Abu Dhabi UAE and part of the Al
Fara'a  Group of Companies, is the largest, most technically advanced and most
capable ready-mix concrete suppliers in the Middle East.  Visit UNIBETON Ready
Mix at http://www.UNIBETONrm.com on the Web.

    
     CONTACTS

     For iCrete

     Steve Solomon
     ssolomon@rubenstein.com
     +1-212-843-8042  USA

     For UNIBETON Ready Mix

     Dr. Denis Beaupre
     drdenis@unibetonrm.com
     +971 50 663 1260 Abu Dhabi UAE
    




For further information:

For further information: Steve Solomon, +1-212-843-8042 USA,
ssolomon@rubenstein.com, for iCrete; or Dr. Denis Beaupre, +971 50 663 1260
Abu Dhabi UAE, drdenis@unibetonrm.com, for UNIBETON Ready Mix Web Site:
http://www.icrete.com                 http://www.UNIBETONrm.com

Organization Profile

ICRETE

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UNIBETON READY MIX

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