UNFORGETTABLE Debuts #1 With 1.7 Million Viewers on CTV

- CTV goes two for two with the most-watched new programs of the fall -


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TORONTO, Sept. 21, 2011 /CNW/ - It was a night to remember on CTV Tuesday as UNFORGETTABLE  became the most-watched new program of the day with 1.72 million viewers. Making a memorable debut, UNFORGETTABLE won its 10 p.m. timeslot with total viewers and the key A25-54 and A18-49 demos, while retaining an impressive 97% of its DANCING WITH THE STARS lead-in and building upon it in demos. CTV's second new series premiere of the week ranks as the #2 new program of the season, following CTV's WHITNEY.

At 10 p.m., UNFORGETTABLE left a lasting impression on both PARENTHOOD (Global/NBC) and the season premiere of BODY OF PROOF (Citytv/ABC), leading PARENTHOOD by +153% A2+ / +81% A25-54 / +55% A18-49 and BODY OF PROOF by +233% A2+ / +320% A25-54 / +256% A18-49.

At 9 p.m., the DANCING WITH THE STARS results show returned with 1.77 million viewers on CTV, more than doubling the audience of the series premiere of NEW GIRL (763,000; Citytv/FOX). In the key market of Toronto, DANCING WITH THE STARS was the #1 program of the night in total viewers, and won the hour over NEW GIRL and NCIS: LA with the key A18-49 and A18-34 demos.

To view the complete release, please click here:  http://bellmediapr.ca/ctv/releases/release.asp?id=14236&yyyy=2011 

SOURCE CTV

For further information:

Tonia Addison, CTV, 416.384.2194 or tonia.addision@bellmedia.ca
Laura Heath Potter, CTV 416.384.4633 or laura.heathpotter@bellmedia.ca


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