TORONTO, July 8, 2015 /CNW/ - The straightforward buyer-seller
relationship is a thing of the past. The new savvy, connected, and
fiercely independent buyer of today requires new approaches from
marketing and sales. Knowing how and when to approach this new buyer is
critical to thriving and expanding opportunities.
Using a case study to prove the method's success, CNW's Buyer 2.0 Content Strategy Checklist offers ways for companies to better understand today's buyer, mapping
the stages of the buyer's journey that need to be addressed by
Learn how to:
Repurpose existing content
Publish and promote your content release to increase readership
Track your progress to determine ROI
Click here to access the white paper.
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online
and in the news. We deliver quality, authenticated news releases and
multimedia content in the right way and to the right places in order to
fulfill disclosure requirements and maximize exposure, engagement and
earned media opportunities. CNW Group also provides professional
video, photography and webcast production, translation, regulatory
filing and printing services as well as monitoring and measurement
SOURCE CNW Group Ltd.
Image with caption: "Today's savvy connected buyer 2.0 requires a retooled sales approach. (CNW Group/Canada NewsWire Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150708_C9098_PHOTO_EN_43967.jpg
For further information:
Communications Manager, Marketing