IMAX(R)3D Production Underway in Papua, New Guinea, Will Explore Impact
of Global Warming
Picture Follows Box Office Hit 'Deep Sea 3D', Which Just Crossed the
$60 Million Mark
LOS ANGELES, CA, Feb. 7 /CNW/ - Warner Bros. Pictures Inc. and IMAX
Corporation (Nasdaq: IMAX; TSX: IMX) today announced that the official title
of their third original IMAX(R) 3D co-production will be Under the Sea 3D.
Production began last month in Papua, New Guinea, where the film crew is
photographing some of the most extraordinary marine wildlife ever captured on
Slated for release in February 2009, Under the Sea 3D (previous working
title, 'Deep Sea-quel') will offer a uniquely inspirational and entertaining
way to explore the impact that global climate change has had on ocean
wilderness. Moviegoers will be able to experience face-to-face encounters with
some of the most mysterious and stunning creatures of the sea. In IMAX 3D, the
images literally leap off the screen and float around the theatre, putting the
audience IN the movie.
"We're very excited about this film," said Alan Horn, President and Chief
Operating Officer of Warner Bros. "In addition to bringing some of the most
exotic underwater creatures to light for the first time, Under the Sea 3D will
also thoughtfully explore the effects of global warming on our oceans and
their wildlife. We're proud to be a part of this important production that
will both fascinate and enlighten audiences."
"We are thrilled production is underway for Under the Sea 3D, and we are
delighted to expand our original IMAX 3D library with another project from the
talented filmmaking team behind Deep Sea 3D," said Dan Fellman, president,
domestic distribution, Warner Bros. Pictures. "Moviegoers are continuing to
buy tickets to Deep Sea 3D, demonstrating the strong appeal of this subject
matter when combined with the immersive nature of IMAX's format."
Under the Sea 3D follows the 2006 box office hit Deep Sea 3D, which has
grossed more than $60 million worldwide - with more than 40 percent of the
film's total box office receipts coming from international IMAX locations.
Deep Sea 3D continues to draw audiences after 100 weeks in release,
demonstrating the strong legs and tremendous appeal that original IMAX 3D
productions have become famous for throughout the exhibition industry.
"Deep Sea 3D continues to deliver a premium cinematic experience that
keeps moviegoers returning to IMAX(R) theatres year after year, and we
anticipate another hit with Under the Sea 3D," said Greg Foster, Chairman and
President, IMAX Filmed Entertainment. "We are amazed by what the film crew has
already encountered, and we're excited to once again work with our partners at
Warner Brothers Pictures to share with audiences another original IMAX 3D
adventure from one of cinema's most esteemed filmmaking teams."
Under the Sea 3D will be shot by award-winning Director/Cinematographer
Howard Hall, produced by Toni Myers, executive produced by Graeme Ferguson,
and produced for Howard Hall Productions by Michele Hall. In addition to last
year's Deep Sea 3D, Hall, Ferguson and Myers were all part of the accomplished
filmmaking team behind IMAX's first underwater 3D adventure, Into The Deep,
which has grossed more than $70 million since its 1991 release.
"The dazzling colors and amazing animals we'll see filming from South
Australia to the Indo-Pacific are made for the grand scale and intensity of
IMAX 3D," said Toni Myers, the film's producer, editor and writer. "But these
spectacular yet delicate ecosystems are threatened by climate change. It's
vitally important to promote awareness of that, especially among the young
people who will be the stewards of our planet's health and well-being."
About IMAX Corporation
IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R)
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience(R). IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The digital system being
developed by IMAX is configured for an IMAX MPX-style auditorium, which is
designed specifically to enable multiplex operators to more cost effectively
enter into the IMAX theatre business. The IMAX brand is recognized throughout
the world for extraordinary and immersive entertainment experiences for
consumers. As of September 30, 2007, there were 296 IMAX theatres operating in
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.
This press release contains forward looking statements that are based on
IMAX management's assumptions and existing information and involve certain
risks and uncertainties which could cause actual results to differ materially
from future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in IMAX's Annual Report on Form 10-K/A for the
year ended December 31, 2006, as well as IMAX's Quarterly Reports on Form
10-Q/A and Form 10Q.
For further information:
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