The Men's and Women's National Teams will be Outfitted in New Under
Armour Kits for Training and Match Day
BALTIMORE, MD, May 20, 2014 /CNW/ - Under Armour and Rugby Canada today
announced a new multi-year sponsorship designating the performance and
innovation brand as the official technical partner for the sport's
national governing body. The brand will manufacture and design training
and match day kits for Rugby Canada national teams effective
Under Armour will outfit the Men's Under 17, Men's Under 20, Women's
Under 20 and all senior teams. The 2014/15 match day kits for the
senior teams will be unveiled next month. The replica kits will go on
pre-sale today at store.rugbycanada.ca. The partnership also includes commercial marketing rights and
"Rugby Canada is thrilled to partner with Under Armour Canada as our
Official Performance Partner and National Team Kit Supplier," said
Graham Brown, Chief Executive Officer of Rugby Canada. "The sport of
rugby is on the rise both on and off the field throughout Canada. This
is highlighted by our National Men's and Women's teams' performances as
well as our many new and exciting corporate partnerships. Under Armour
will be providing elite performance apparel and products that both our
players and fans will be proud to wear."
"This partnership continues our commitment to empowering Canada's rugby
players and elevating the national team's presence throughout the
world," said Matt Mirchin, Executive Vice President, Global Brand and
Sports Marketing, Under Armour. "We look forward to providing our
proven technology in performance footwear and apparel to athletes whose
will and determination earns them the honour to wear the national team
Under Armour is the technical partner for the Welsh Rugby Union,
Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the
Chilean Primera División and Toluca of Mexico's Liga MX. The Montreal
Canadiens dynamic goalie Carey Price, former MMA-champion George
St-Pierre, Olympic legend Michael Phelps, PGA standout Jordan Spieth
and NBA All-Star Stephen Curry are a few of the world-class athletes
who train and compete in the brand's performance footwear, apparel and
About Rugby Canada
Rugby Canada is a member of the IRB (International Rugby Board), and is
also the NSO (National Sport Organization) responsible for
administrating the game of rugby Fifteens and rugby Sevens in Canada.
Our mission is to keep Canadian rugby competitive at the highest levels
domestically and internationally. Mission statement: To inspire,
develop, promote, govern and lead Rugby in Canada.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel
and equipment, revolutionized how athletes across the world dress.
Designed to make all athletes better, the brand's innovative products
are sold worldwide to athletes at all levels. Under Armour's wholly
owned subsidiary, MapMyFitness, powers one of the world's largest
Connected Fitness communities. The Under Armour global headquarters is
in Baltimore, Maryland. For further information, please visit the
Company's website at www.uabiz.com.
Image with caption: "Under Armour (CNW Group/Under Armour, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140520_C9031_PHOTO_EN_40524.jpg
Image with caption: "Rugby Canada (CNW Group/Under Armour, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140520_C9031_PHOTO_EN_40523.jpg
SOURCE: Under Armour, Inc.
For further information:
410.468.2512 ext. 7415
Paradigm Public Relations
Rugby Canada Communications