Ukash introduces online issuing of vouchers with Citadel Commerce



    BURNABY, BC, Jan. 28 /CNW/ - ESI Entertainment Systems Inc. ("ESI")
(TSX:ESY) today announced that Citadel Commerce, a wholly owned subsidiary,
has contracted to provide its Instant Internet Banking service to online cash
payment provider Ukash.
    Ukash has announced its prepaid vouchers will be available for purchase
over the internet through secure bank transfers, allowing customers to get
Ukash any time of the day from virtually anywhere.
    Recent customer surveys carried out by Ukash revealed that most of its
European customers have bank accounts and own a credit card, but do not feel
safe revealing financial details to third parties like online retailers and
gaming websites. Ukash's partnership with Citadel Commerce, the experienced
e-commerce company, provides a convenient solution to turn money into e-cash
direct from a bank account without sharing sensitive information.
    Customers visit the Ukash website and access a secure interface from
which they can transfer money from their bank account and turn it into a
unique 19-digit Ukash voucher, at no additional charge. The voucher can then
be used to shop, pay and play online - a completely safe and convenient
electronic transaction with cash.
    "The partnership is yet another example of our ongoing efforts to provide
Ukash as conveniently and safely as we possibly can to all of our customers,"
Mark Chirnside, CEO of Ukash said. "To that end, online issuance is a key
addition to the existing ways in which customers can get Ukash, namely
traditional stores, via mobile and through e-wallets. This combination is
aimed at enhancing our offering and increasing our presence around the world."
    "By combining Citadel's Instant Internet Banking network with Ukash's
prepaid vouchers we are creating an alternative payment solution that will be
available to millions of customers in many international countries", stated
Michael Meeks, President of Citadel Commerce. "We are pleased to be working
with Ukash and we look forward to further accelerating the growth of our
businesses together."
    By using the leading Instant Internet Banking issuing method, this
agreement will take Ukash into 13 new countries. This rapid expansion will
continue in both physical and virtual networks throughout 2009. Ukash is
currently available in 275,000 physical stores across more than 20 countries
in Europe, South Africa and via Vodafone mobiles in the UK.

    About Ukash(TM)

    Ukash(TM) is a globally-recognised e-commerce payment method to enable
online purchases using cash, providing freedom from credit and debit card
fraud, repudiations and charge-backs, and protecting personal identity.
    Ukash(TM) is regulated by the UK Financial Services Authority (FSA) and
operates as one of only a small number of Electronic Money Institutions, a
status that allows a single maximum online cash payment transaction of up to
(pnds stlg)500/(euro)750.
    Uniquely numbered Ukash(TM) vouchers are widely available through payment
terminals in retail outlets across Europe and South Africa. In the UK, they
are also available direct to mobile for Vodafone subscribers. The technology
behind Ukash is protected by several patents registered across the Smart
Voucher database and functionality and is, as such, protected by Patent Law in
all the major economies of the world.
    In 2008, Ukash(TM) established a strategic partnership with South African
payments giant Blue Label Telecoms to develop the brand's services.
    Ukash(TM) is a registered trademark of Smart Voucher Ltd.
    For more information please visit www.ukash.com

    About Citadel Commerce

    Citadel Commerce is a wholly owned subsidiary of ESI Entertainment
Systems Inc. (TSX: ESY). Citadel is a payment technology and service provider
to online and offline companies requiring localized low cost bill collection
and payment services.





For further information:

For further information: ING MEDIA: Rosa Vaquero, ING MEDIA,
rosa@ing-media.com, Ph: 0207 392 1993; Gabriella Powles, ING MEDIA,
gabriella@ing-media.com, Ph: 0207 392 1995; ESI Entertainment Systems Inc.:
Tony Greening, Chief Executive Officer, Telephone: (604) 299-6922, email:
tgreening@esi.ca, Web: www.esi.ca

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