MONTREAL, Oct. 22 /CNW Telbec/ - Mountain Equipment Co-op (MEC) today
released the results of a survey, showing that an overwhelming majority of
Montrealers (82%) believe that using bikes to commute to work can be an
effective way to reduce greenhouse gases and fight climate change.
The survey, conducted by Angus Reid Strategies on behalf of MEC, also
revealed that nine-in-ten Montrealers support the expansion of the city's
infrastructure to encourage bike usage in and around the city and a majority
of Montrealers (55%) believe this infrastructure should be the City of
Montreal's responsibility. In fact, more than half of Montrealers (57%),
including citizens of Laval and the South Shore, claim they would bike to work
if bike paths leading to and within the city were developed.
"The results of this survey send a message to those involved in helping
shape Montreal's urban development. The findings support our goal to encourage
individuals to increase their level of active or self-propelled
transportation, which includes walking and/or biking. An infrastructure that
will encourage Montrealers to participate in active transportation is
something we are willing to help create," says Peter Robinson, CEO of MEC.
In order to expand the cycling infrastructure in Montreal, 66% of
respondents are in favour of a special tax related to the carbon emissions of
vehicles. This option was preferred over levying taxes on individuals who
commute downtown alone in their car (51%) and levying special taxes on parking
MEC, a Canadian co-operative, has 160,000 members in the greater Montreal
area and 350,000 members in the province of Quebec.
Note to editors:
Mr. Peter Robinson, CEO of MEC and future CEO of the David Suzuki
Foundation will be speaking at the Canadian Club today, Monday,
October 22 at 12:00 PM (St-James Club, Grand Salon, 1145 Union,
Montreal). A media meet and greet for Interview opportunities with
Mr. Robinson will follow at 2:00 PM at the St-James Club.
MEC is Canada's leading retailer of outdoor clothing and equipment,
providing quality products and services for self-propelled activities like
hiking, climbing and skiing. Established in 1971, MEC has more than 2.6
million members throughout Canada and around the world. Widely recognized for
its commitment to community and sustainability, MEC recently joined One
Percent For The Planet, an alliance of some 500 companies in 20 countries that
annually allocate one percent of their total revenues towards environmental
About the Survey
Findings are based on an Angus Reid Strategies/Mountain Equipment Co-op
poll conducted on behalf of Mountain Equipment Co-op between September 13-17,
2007. The purpose of the study was to examine Montrealers' and MEC Members'
opinion of expanding the cycling infrastructure in Montreal.
For the purpose of this study, the Montreal sample includes the areas of:
Autray, Rouville, La Vallée-du-Richelieu, Champlain, Lajemmerais,
L'Assomption, Les Moulins, Laval, Communauté-Urbaine-de-Montréal, Roussillon,
Beauharnois-Salaberry, Vaudreuil-Soulanges, Deux-Montagnes, Thérèse-De
Blainville, Mirabel, La Rivière-du-Nord, and Argenteuil.
A total of 938 residents of Montreal, aged 18 years or older, completed
the survey online through the Angus Reid Forum. A total of 876 MEC members
from the MEC member database, residing in Montreal, aged 18 years or older
answered the survey online in a separate study. The randomly selected sample
of 938 Montrealers yielded a margin of error of +/-3.2%, nineteen times out of
twenty and the randomly selected sample of 876 MEC Members yielded a margin of
error of +/-3.3%, nineteen times out of twenty. Full results of the survey are
available upon request.
For further information:
For further information: Maryse Duchesneau, Communications Coordinator,
(514) 523-0743 ext. 229, (514) 995-7882 (cellular), firstname.lastname@example.org; Daphne
Weatherby, Account Manager, Edelman, (514) 844-6665 ext. 225