Two-thirds of Canadians Will Hit the Road This Summer



    According to Uniroyal survey: gas prices will affect duration and
    distance of road trips; quirky driving behaviours include singing,
    grooming and yelling at traffic

    LAVAL, QC, June 25 /CNW Telbec/ - The Canada Day holiday weekend
typically signals the beginning of summer road trip season. And despite rising
gas prices, Canadians will hit the road in large numbers, as more than
two-thirds of Canadians (68 per cent) plan to take a road trip this summer.
Amongst Canadians planning such travel, the majority (64 per cent) will take
between two to four road trips before Labour Day, according to a recent poll
commissioned by Uniroyal(R) Tire and conducted by Harris/Decima.
    Gas prices, however, will play a role in shaping travel plans, as more
than half (54 per cent) of those taking road trips indicate they will travel
for fewer days or choose a destination closer to home thanks to prices at the
pump.
    Among those who do not plan to take a road trip this summer, more than
half (52 per cent) cite high gas prices as the reason.
    "What we've seen with this survey is that road travel continues to be an
important method of transportation for Canadians, but that vacationers must
travel smarter to get the best bang for their buck," said Tony Mougios,
Director of Marketing for Uniroyal Tire. "At Uniroyal we believe strongly in
helping Canadians get more mileage for their money when traveling-with
everything from better gas mileage to tire performance."

    Drivers Wanted

    When asked about driving preferences, half of Canadians (49 per cent)
prefer to share the driving responsibilities with a travel companion. Overall,
women prefer sharing the driving (58 per cent) or being a passenger (23 per
cent), while men significantly prefer to be the driver all the time (58 per
cent versus 19 per cent). Compared to other age groups, younger respondents,
those between 18 and 34 years old, least prefer to be the driver all the time
(28 per cent).
    As it turns out, Canadians do more than just drive while behind the
wheel. Drivers put their multi-tasking skills to work with various other
activities:

    
    - The vast majority of Canadians (85 per cent) admit to singing while
      driving at least occasionally.
    - More than three-quarters (77 per cent) of Canadians eat while driving,
      although of all provinces, Quebec respondents did so the least, with
      one-third of Quebecers (33 per cent) saying they never eat while
      driving.
    - Three in five respondents (57 per cent) yell at traffic or other cars,
      while two in five respondents (38 per cent) honk at traffic or other
      cars while driving. Older respondents at least 65 years old remain the
      calmest in traffic, with 70 per cent reporting they never yell at other
      cars, and 77 per cent saying they never honk at other cars.
    - One in five Canadian women (19 per cent) groom while driving (fix hair,
      apply makeup, etc.), compared to just six per cent of men.
    - 20 per cent of Canadians admit to driving without shoes.
    - Nearly half of Canadians (45 per cent) talk on cell phones while
      driving, with those between the ages of 18 and 34 doing so the most
      (68 per cent).
    - Far fewer Canadians talk on their cell phone using Bluetooth or a
      headset (25 per cent).
    - One in ten Canadians (11 per cent) actually text message on their cell
      phones while driving, though almost no respondents (1 per cent) age 55
      or older text while driving.
    

    Road Trip Necessities

    When Canadians hit the road, music is the most important accessory, with
84 per cent of respondents bringing their favourite tunes along for the ride.
Snacks are the second most important item (71 per cent) with an emergency or
first aid kit a close third (66 per cent). Regionally, however, Ontarians are
significantly more likely to pack an emergency or first aid kit (73 per cent),
while Quebecers are least likely to do so (53 per cent).
    "Summer vacations are all about having fun with family and friends, but
we can't forget to take the necessary precautions to ensure our safety while
on the road. By taking just a few minutes to pack an emergency kit and check
the spare tire before departure, we're far more likely to remember our
vacations for all the right reasons," added Mougios.

    Tire Tips

    Although Canadians can't change the price of gas, they can save money on
the road thanks to three simple vehicle and tire maintenance tips, which offer
drivers an important pay-off in fuel efficiency:

    1. Check inflation pressure of tires. Ensuring proper tire pressure is a
    simple yet effective way to help tires last longer, and enjoy better
    driving performance and fuel efficiency-up to three cents per litre.
    Drivers should check pressure once a month and adjust accordingly. The
    proper inflation pressure can be found in the owner's manual or on the
    placard typically located on the door jamb.

    2. Keep wheels properly aligned. Making sure a vehicle's tires are
    properly aligned can save as much as five cents per litre. A local tire
    professional can properly assess the vehicle's wheel alignment.

    3. Replace clogged air filters. Having a clean filter versus using one
    that is severely clogged can save drivers as much as nine cents per
    litre. Air filters also keep impurities in the air from damaging internal
    engine components, which in the long run will also save money on costly
    maintenance work.

    About Uniroyal(R) Tire

    Uniroyal Tire is one of the world's leading tire brands for passenger and
commercial cars, pick-ups, light trucks, minivans and sport utility vehicles.
Dating back to 1892, Uniroyal Tire has developed a reputation for providing
high-quality, affordable tires including its Tiger Paw(R) and Laredo(R) tire
series. Uniroyal tires offer just the right combination of dependability,
traction and grip in almost every weather condition, and come with one of the
industry's leading warranties. Visit Uniroyal Tire online at www.uniroyal.ca.

    About the poll: This poll for Uniroyal Tire was conducted by
Harris/Decima between April 25 and May 5, 2008 via an online panel, sampling
1,262 adult Canadians. A random probability sample of the same size has a
margin of error of +/- 2.8 per cent, 19 times out of 20.




For further information:

For further information: or to speak with a representative from
Uniroyal, please contact: Communications MECA: Julie Lepsetz, (514) 288-8500
x233, jlepsetz@meca.ca; Suzanne Gold, (416) 425-9143 x230, sgold@meca.ca

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