Two out of three Canadians are concerned about identity theft



    SUMMER HOLIDAY PERIOD HOLDS PARTICULAR RISKS FOR TRAVELERS

    Cross Canada survey on growing trend

    MONTREAL, June 13 /CNW Telbec/ - The first edition of a cross-Canada
survey on identity theft, conducted by SOM on behalf of Sigma Assistel, shows
that two out of three Canadians are concerned about the identity theft trend,
while four out of ten believe they will likely be victims of identity theft in
the years ahead. "These results aren't surprising, given the growing incidence
of identity theft in North America. Fortunately, there are simple and
accessible methods of protecting yourself from identity theft, particularly
with summer vacation approaching, which carries its own set of risks," says
Louise Des Ormeaux, General Manager of Sigma Assistel.
    The study found that 60% of Canadians have taken measures to protect
themselves against identity theft. In fact, 45% of Canadians have purchased a
shredder; 30% have had a home alarm system installed; 30% have rented a
safety-deposit box from their financial institution; and 18% have made a
serious effort to find out more about preventing identity theft.
    The main reasons cited by those who have taken no action to guard against
identity theft are: they don't feel the need to (38%); they don't know enough
about it or how to protect themselves from it (28%); or they don't think it's
possible to prevent it (18%).
    "Nevertheless," explains Martine Gervais, head of the identity theft
assistance service at Sigma Assistel, "there are a variety of basic measures
that citizens and consumers can take to significantly reduce the risk of
becoming a victim of identity theft. The first of these measures is to be
aware that this danger exists and that it isn't something that just happens to
other people. Public awareness will help limit risky behavior." Other basic
recommendations are:

    
    - Never answer requests to confirm your PIN number, credit card numbers,
      social insurance number, driver's license (etc.) by telephone or
      e-mail, unless you initiated the request.

    - Collect your mail every day. Your mail contains a great deal of
      personal information, and fraudsters know this well;

    - Use a shredder to destroy all of your personal documents;

    - Do not do business over the Internet with unknown companies;

    - Use a credit card that with a low credit limit when making online
      purchases.

    During the summer holiday period, additional measures should also be
considered:

    - Arrange for your mail to be collected the entire time you are away. Ask
      a trusted neighbor, friend or family member to pass by regularly to
      gather your mail;

    - When traveling, use just one credit card to keep risks to a minimum.
      Retain all of your receipts in order to conduct a reconciliation when
      you return home;

    - Never leave your passport at a hotel front desk or with a tour
      operator. Providing your passport number is sufficient;

    - If you are traveling by car, never leave your identification documents
      or credit cards in the glove compartment or trunk.

    In addition, there are anti-identity theft assistance services that can
help Canadians better protect themselves against this situation. As well as
helping to prevent this crime, these services will accompany identity theft
victims as they work to minimize the impact of the theft and/or recover their
identities quickly and safely. However, the survey revealed that only 6% of
the population is aware of these services and only 1% have access to them or
have already subscribed to them.

    Identity theft facts and figures

    The survey conducted with Canadians about identity theft also revealed
that:

    - Close to one in 15 Canadians (7%) has already been a victim of identity
      theft, and nearly one in six Canadians (16%) knows someone who has been
      a victim.

    - In the event of identity theft, almost all Canadians would contact
      their police department (95%) or financial institution (93%), which is
      a completely valid action to take. Close to three-quarters (71%) would
      contact their home or life and health insurer, and more than half (57%)
      would contact their alarm system provider.

    - Most Canadians (59%) would prefer for the organization they turn to for
      help in case of identity theft to act on their behalf, while 28% of
      respondents believe that the organization should provide them with all
      the necessary information so that they can take action themselves (13%
      of respondents would like to see a combination of these two
      approaches).
    

    In addition, according to the data compiled by the Phone Busters call
centre, identity theft 7,778 Canadians were victims of identity theft in 2006
and the related losses totaled $16.3 million.

    The cross-Canada survey was conducted by SOM on behalf of Sigma Assistel
via 1,510 interviews. This sample provides results with a maximum margin of
error of 2.6%, 19 times out of 20.

    About Sigma Assistel

    Sigma Assistel, a Canadian leader in telephone assistance and a
subsidiary of Desjardins Financial Security, serves more than 5 million
Canadians today. The company's growth for the last two years has been 21% and
20%. The company strives to offer cost-competitive solutions to meet the needs
of groups, businesses, and organizations concerned about the well-being of
their employees, members, and clients. Sigma Assistel is committed to
providing appropriate, high-quality assistance services - anytime and
anywhere, no matter what the nature of the request. These services available
24/7 include Health Assistance, Legal Assistance, Home Assistance, Travel
Assistance, Roadside Assistance, as well as ID Theft Assistance and Employee
Assistance Programs (EAP).




For further information:

For further information: Sandra Nunes, Hill and Knolwton, (416)
413-4611; Quebec media: Frédéric Bérard, HKDP Communications and Public
Affairs, (514) 395-0375, ext. 230; Source: Sigma Assistel

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SIGMA ASSISTEL

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