Two new Vancouver 2010 licensees to produce posters, calendars, postcards, fridge magnets and playing cards



    VANCOUVER, Dec. 20 /CNW/ - Two new companies have joined the Official
Licensee Program of the Vancouver Organizing Committee for the 2010 Olympic
and Paralympic Winter Games (VANOC) - Trends International Publishing Corp.,
under the "Poster and Calendar" category, and Natural Color Productions, under
the "Calendars, Postcards, Fridge Magnets and Playing Cards" category. These
licensees will develop and sell products bearing the Vancouver 2010 emblems
and incorporating the Olympic and Paralympic brands.
    "We're pleased to welcome Trends International Publishing Corp. and
Natural Color Productions to our growing list of VANOC licensees," said
Dennis Kim, director, licensing and merchandising with VANOC. "These two
companies will develop dynamic and affordable products such as postcards,
calendars and posters, which will capture and showcase the 2010 Winter Games
and offer additional ways for Canadians to engage in the Games."
    The sale of Vancouver 2010 official licensed products contributes
directly to Games revenues, supporting the financing and staging of the 2010
Winter Games. Merchandise from these new licensees is expected to be in stores
by February 2008.

    About Natural Color Productions

    Natural Color Productions, a British Columbia owned and operated company,
established in 1958, is one of Canada's premier publishers and distributors.
They are known for their tremendous customer service, their innovative design
and their selection of award winning books, calendars, postcards, and souvenir
hard goods. Their products feature Canada, Vancouver, Whistler, Victoria,
Vancouver Island, the Okanagan and the Canadian Rockies, and they are
experienced in the creation of custom programs. As the designer/publisher/
distributor of the Vancouver Expo 86 and 1994 Victoria Commonwealth Games
postcard programs, Natural Color Productions is looking forward to creating a
"scenic face" for the 2010 Winter Games.

    About Trends

    Trends International Publishing Corp., a subsidiary of Trends
International LLC (located in Indianapolis, USA), is the leading publisher and
manufacturer of licensed Posters, Calendars and Craft Activity Kits in North
America. Established in 1987, Trends began its steady growth based on the
recognized need for an integral partnership between licensor, retailer and
licensee. Trends' dedication to quality product, competitive pricing and
outstanding customer service has been central in positioning the company as
the foremost leader within these product categories.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Whistler and Vancouver will host the Paralympic
Winter Games from March 12 to 21, 2010.
    VANOC's licensee program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport. The
royalties generated by this unique group of companies contribute to the
overall operating budget for the Vancouver 2010 Winter Games.
    VANOC's Official Licensees include Aritzia, Artiss Aminco, Birks, Cajo
Accessories, Elastic Path Software, Elevate Sport Inc., Filmar Sportswear
Canada, Hudson's Bay Company, Hunter Licensed Sports Distributing, Kootenay
Knitting Company, Moving Products Inc., Mustang Drinkware, Natural Color
Productions, New Era Cap Canada, Northern Gifts Specialties Inc., Panabo Sales
Ltd., Paris Glove of Canada, Please Mum, RC Products Ltd., Royal Canadian
Mint, Sundog Distributing, Sunice, Trends International, 3M Canada, Vancouver
Umbrella, Vincor Canada and Wilson International Products. These companies
represent a wide range of apparel, hard good and collectible products,
including pins, jewelry, coins, ski and snowboard accessories, glassware,
sunglasses, umbrellas, gloves, mitts, toques and activewear.





For further information:

For further information: Media Contacts: Andrew Riley, Vancouver 2010,
(778) 328-6721; Chris Brumwell, Vancouver 2010, (778) 328-6269

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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