Two Game Studios Join Alawar Entertainment's Stable of Internal Developers



    MOSCOW, Oct. 23 /CNW/ - Alawar Entertainment, a leading publisher of
casual games, today announced the formation of two in-house development
divisions resulting from newly established relationships with Russia-based
Friday's Games and Ukraine-based Five-BN. Alawar has signed an agreement with
each studio to create a joint venture with Alawar as the majority shareholder.
As a result of these newfound partnerships, Alawar now boasts five in-house
development divisions.
    In 2007, Alawar began to strengthen its role as a supplier of high
quality casual games for the international market with the formation of Alawar
DreamDale and Alawar Stargaze. Alawar Entertainment also includes Alawar
GameSTUDIO, which specializes in the creation of new game technologies.
    Established in 2003, Five-BN has released several successful titles, with
a project management series enjoying tremendous popularity. The star of that
line of games, Maria, opens a clothing boutique in "Fashion Craze", launches a
chain of beach resorts in "Beach Party Craze" and manages a pet salon in "Pet
Show Craze". Alawar Five-BN plans to expand this series in the future.
    A Russian company, Friday's Games entered the casual games market in
March 2007 and has since released several popular titles, including the
blockbuster, "Natalie Brooks: Secrets of Treasure House". The goal of the game
is to help a young lady solve a series of daring crimes. Currently, Friday's
Games is working on a number of projects, including a sequel to "Natalie
Brooks".
    Regarding Alawar's cooperation with Friday's Games and Five-BN, Alexander
Lyskovsky, CEO, said, "Our experiences with Friday's Games and Five-BN have
proven that they are made up of highly professional and creative individuals.
Adding these companies to our stable of internal developers will further
strengthen our position on the worldwide markets for casual games."

    Alawar Entertainment
    http://www.alawargroup.com

    Alawar Entertainment was founded in 1999. The company's catalog includes
around 250 globally popular casual games. Alawar also has its own network of
online game platforms and cooperates with all of the major online and CD
distributors. In 2004, the company was one of the first to enter the Russian
market for casual games; today, Alawar is its leading participant. Casual
games from the company's portfolio are offered through more than 200 leading
Russian resources, including Rambler-Games, Games@Mail.ru and the Web sites of
the RBC company.




For further information:

For further information: Tatyana Chernova, Director of Marketing
Communications and PR, Alawar Entertainment, E-mail: pr@alawargroup.com,
Phone: +7-9139055543

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ALAWAR ENTERTAINMENT

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