Twitter-ers invited to make 'em laugh in 140 characters or less



    
    Jacob's Creek(R) - the world's number-one winery in 2008 and Official
    Wine of Just For Laughs - Uncorks Online Comedy Festival
    

    TORONTO, June 30 /CNW/ - Think you've got what it takes to make people
laugh? Sure, most of us can, but can you do it online and in 140 characters or
less? Find out by entering the Jacob's Creek(R) Uncorking the Laughter
Contest, a new online initiative in support of Jacob's Creek(R)'s partnership
with Just For Laughs.
    From July 1-10, entrants have the opportunity to tweet their way to the
Toronto Just For Laughs Festival, by winning tickets to the WestJet All Star
Gala presented in association with Jacob's Creek(R) on July 16, 2009. Ontario
residents 19 and over are invited to post their jokes at
www.twitter.com/JCUncorking. Winners will be announced by July 14.
    "With their easygoing, friendly style, Jacob's Creek(R) Australian wines
are the perfect match for the atmosphere of a comedy festival," said Emma
Herlihy, Marketing Director - Wines, at Corby Distilleries Limited. "Like a
great wine, a good joke strikes the perfect balance between creativity and
good taste. To win our Uncorking the Laughter contest, you need to deliver the
right blend of humour and ingenuity in the true spirit of Just For Laughs."
    Jacob's Creek(R) is the Official Wine of Just For Laughs, and since 2008,
has been a major sponsor of the Just For Laughs Festivals in both Toronto and
Montreal. For the 2009 Toronto edition, Jacob's Creek(R) is once again
co-presenting sponsor of the WestJet Gala Series as well as hosting the
Jacob's Creek(R) VIP Lounge where VIP guests, artists and staff gather before
and after performances.
    The Jacob's Creek(R) Uncorking the Laughter Contest is one of a series of
activities being held in support of the partnership.
    From late June through July, Jacob's Creek(R) wines are being featured in
restaurants and LCBO store displays in the Toronto area.
    Co-promotions and advertisements in support of the Jacob's Creek(R)
Uncorking the Laughter contest and the Just For Laughs sponsorship in Toronto
will run in select print and online outlets.

    About Just For Laughs

    Just For Laughs is active in many areas of entertainment production
including television, theatre, touring and the Web. During its 26 years, the
Festival has featured some of the top comics in the world, including Jerry
Seinfeld, Dave Chappelle, Jon Stewart, John Cleese, Chris Rock, Ray Romano and
Tim Allen. Just For Laughs television shows are seen in over 125 countries and
on over 95 airlines around the world. More information can be found at
www.hahaha.com.

    About Jacob's Creek(R)

    Jacob's Creek(R) wines have their beginnings in 1847, when German
immigrant Johann Gramp planted the Barossa Valley's first commercial vineyard
on the banks of Jacob's Creek. Today, Jacob's Creek(R) wines' fresh,
food-friendly style and excellent quality have made this the most popular wine
brand in Australia and Australia's leading export brand for more than a
decade. Jacob's Creek(R) wines are enjoyed in over 60 countries around the
world, with Canada as a key market. The brand's offerings include the Classic
range of quality varietals and blends, the Reserve range of specially selected
premium wines and the Heritage Collection which showcases outstanding examples
of benchmark regional wines. Visit www.jacobscreek.com for further details.

    About Corby

    Corby Distilleries Limited is a leading Canadian manufacturer and
marketer of spirits and imported wines. Corby's portfolio of owned-brands
includes some of the most renowned brands in Canada, including Wiser's
Canadian whiskies, Lamb's rum, Polar Ice vodka and Seagram's Coolers. Through
its affiliation with Pernod Ricard, Corby also represents leading
international brands such as Absolut vodka, Chivas Regal, The Glenlivet and
Ballantine's scotches, Jameson Irish whiskey, Beefeater gin, Malibu rum,
Kahlua liqueur, Mumm champagne, and Jacob's Creek and Wyndham Estate wines.
    Please enjoy our products responsibly.





For further information:

For further information: Jennifer Hills, Olivia Yu, (416) 969-2669,
(416) 969-2718, jhills@environicspr.com, oyu@environicspr.com


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