Tween retailer Siblings ready for back-to-school market with aggressive pricing



    TORONTO, Aug. 6 /CNW/ - Tween retailer, Siblings, is ready to meet the
back-to-school season with an aggressive pricing strategy. Siblings' Diva
Deals will feature popular merchandise at groundbreaking low prices, targeting
the fashion sense of tweens and the fiscal reality of parents making the
purchase.
    For the past decade, Siblings has remained a fashion favorite among the
tween set - girls aged 7-16. This season's aggressive pricing strategy is
aimed at keeping their stores busy during the August-September back-to-school
timeframe.
    "We've collaborated with our vendors to bring brand new, back-to-school
merchandise in at prices that will benefit the consumer," says Edith Benezrah,
President, Siblings. "Our new promotional line, Diva Deals, will feature our
top-selling items coming in at low prices, right from the get-go."

    
    Siblings' Diva Deals include:

    -   Leggings, in a variety of colours: $6.50
    -   Lace bottom T's - $6.50
    -   Roll-down yoga pants - $10.50
    -   Zip-front hoodies - $12.50
    

    While pricing is always an issue, keeping on trend is an integral part of
the Siblings philosophy. "We meet with trend forecasters year-round, to find
out what hot in Europe, the US and Tokyo," says Edith Benezrah. "We go to
fashion shows in the US, plus we shop all the trendy stores, including Kitson
Kids, Abercrombie & Fitch and the Limited Too.
    "When it comes to colour, grey will be the new black. In addition, strong
colours like purple and indigo will predominate."
    To ensure Siblings' success in the 2008 back-to-school market, the
following styles are predicted to strike a favorable fashion chord with
tweens:

    
    -   Skinny denim
    -   Sweater dresses with leggings
    -   Printed T's
    -   'Dorms' - tween slang for a fashionable version of a track pant
    -   Layering pieces
    

    For the past decade, Siblings has set the trend for the tween fashion
category and has developed a widespread following among its most important
consumers, moms and daughters. Siblings have 18 stores across Ontario. For a
full listing, see www.siblings.ca.





For further information:

For further information: or to set up an interview opportunity: Elissa
Freeman, for Siblings: cell: (416) 565-5605

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SIBLINGS INC.

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