TVO signs content and revenue partnership with Apple iTunes



    
    -   Ontario educational network will offer download-to-own TVOKids songs
        and videos at iTunes
    

    TORONTO, Feb. 19 /CNW/ - TVO, Ontario's public educational media
organization, announced today that it is bringing its popular TVOKids songs
and music videos to Apple Inc.'s digital media player iTunes, the world's
number one online music store. The TVO-iTunes partnership encompasses four
international contracts, including North America, Japan, Europe and
Australia-New Zealand.
    "Partnering with iTunes offers TVO new potential to significantly
increase the impact of our unique made-in-Ontario content in the borderless
digital space," said Lisa de Wilde, TVO's Chief Executive Officer. "Now a
whole new audience of parents and their kids around the globe will discover
TVOKids' fun and creative approach to educational media."
    Starting in the Spring of 2009, preschool favorites like the ABC Song
with Gisèle and Letterella and Use Your Words as well as school-age selections
like Keep on Movin' and Nounin' Around will be available to own through
iTunes.
    TVO and iTunes will share in revenues generated on a per-download basis.
"Developing partnerships that enable TVO to tap into new sources of
self-generated revenue is an important strategy in developing a sustainable
business model for TVO," added de Wilde.
    Kids can continue to view TVOKids videos for free at tvokids.com.
    Making content available through iTunes is the latest development in
TVO's approach to engaging a wider audience across multiple platforms. The
educational media organization also has distribution partnerships with Yahoo!
Canada, Joost.com and YouTube.

    About TVO

    TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires and
stimulates curiosity and thought. TVO's vision is to empower people to be
engaged citizens of Ontario through educational media. For more information,
visit tvo.org.

    Where to find TVO

    Cable channel 2 (channel may vary in some areas), Bell TV channel 265,
Star Choice channel 353. For more information, visit tvo.org.





For further information:

For further information: Media contacts: Jill Javet, VP, Corporate
Relations, TVO, Tel: (416) 484-2630, Mobile: (416) 230-6869, jjavet@tvo.org;
Jeffrey Dunk, Corporate Relations, TVO, Tel: (416) 484-2735, jdunk@tvo.org


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