TVO makes its mark at Queen's Park



    TORONTO, Sept. 11 /CNW/ - TVO, Ontario's public educational media
organization, appeared today before the Ontario Legislature's Standing
Committee on Government Agencies, which is charged with reviewing and
reporting to the House its observations, opinions and recommendations on the
operation of Ontario Government agencies, boards and commissions. TVO
presented an overview of its operations and strategy and then answered
questions from members of all three political parties.
    "We were delighted to be able to showcase the many ways TVO is using
educational media to empower people to be engaged citizens of Ontario," said
TVO's Chief Executive Officer Lisa de Wilde. "Our educational mandate drives
everything we do."
    Accompanied by Chair of the TVO Board Peter O'Brian and Chief Operating
Officer Lee Robock, Ms. de Wilde noted that TVO will produce about 500 hours
of original TV programming this year in its new, state-of-the-art digital
studios, including educational children's programming blocks Gisèle's Big
Backyard and The Space, acclaimed current affairs programs Allan Gregg in
Conversation, Big Ideas and The Agenda with Steve Paikin, and the
parent-focused web TV program Your Voice. This is in addition to a significant
volume of web-exclusive content on tvokids.com, tvoparents.com and tvo.org.
    "Today we're much more than TV," said de Wilde. "We've undergone a
wholesale transformation from a pure TV station to a provider of multiplatform
media content."
    Created in 1970, TVO continues to uphold its original purpose of using
media to provide educational opportunities for all people in Ontario. But as
Mr. O'Brian pointed out to the Committee, the media landscape has changed
substantially over the last 40 years.
    "There are hundreds more television channels to choose from, more media
options for viewers to consider, digital technology necessitating wholesale
changes to production and distribution, and the huge growth in the diversity
of Ontario," Mr. O'Brian said, "all of which have had a major influence on the
strategies and priorities of TVO."
    TVO's Strategic Agenda, adopted in 2006, focuses the organization's
activities on three education policy priorities for Ontario: contributing to
school readiness and helping kids to be successful learners; increasing the
involvement of parents in their children's education; and encouraging active
citizenship and public engagement.
    "In today's crowded media space, TVO offers a high quality alternative to
commercially-driven media," says de Wilde. "From outstanding educational
content for kids, to unparalleled support for parents, and compelling programs
that connect directly with Ontarians, TVO delivers on our promise to 'make you
think'."
    TVO's annual public funding equates to a cost of about $3 a year for
every man, woman and child in the province, based on the Government's current
funding of $37.5 million per year.
    "We are extremely proud of our history and our record," O'Brian told the
Committee, "but most importantly, of the impact that we have on millions of
Ontarians."

    About TVO

    TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires, and
stimulates curiosity and thought. TVO's vision is to empower people to be
engaged citizens of Ontario through educational media.





For further information:

For further information: Jill Javet, Director, Corporate Relations,
E-mail: jjavet@tvo.org, Phone: (416) 484-2630 (office), (416) 230-6869
(mobile); Jeffrey Dunk, Corporate Relations, TVO, E-mail: jdunk@tvo.org,
Phone: (416) 484-2735


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