TVO launches innovative video player with Brightcove Internet TV platform



    TORONTO, July 15 /CNW/ - TVO is pleased to present its new online video
player, created using the Brightcove Internet TV platform. An industry leader
in the application of technology in children's educational media, TVO has
initially launched the player on its popular web site for kids, tvokids.com.
    "TVO is focused on creating greater impact in the digital space," says
Chief Executive Officer Lisa de Wilde, "and innovative Internet TV platforms
like Brightcove are a natural fit with our strategy to engage as wide an
audience as possible with easy-to-access educational media."
    Kids opening the tvokids.com video player are greeted by colourful menus
that enable them to choose channels of full-length curriculum-based video
content, broken down by user-friendly categories like Music Videos, TV Shows,
and Extras. Key features include a full-screen video option, superior video
and audio quality, and direct links to related games and activities.
    "Children are visually-oriented, and the graphical user interface of the
online video player is very intuitive. This allows for direct access to a vast
array of our kids' programs and web activities, learning opportunities that
will keep young minds active and inspired all summer long," adds de Wilde.
    Using Brightcove's open application programming interface (API), TVO's
Flash developers were able to create a highly customized player experience for
tvokids.com, which already features 160 Flash-based games and activities and
has been nominated in the Excellence in Children's category for the upcoming
2008 Canadian New Media Awards.
    This fall TVO will be rolling out Brightcove's Video Player technology
for its adult, prime-time audience in a new, centralized video console on
tvo.org.

    About TVO

    TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires, and
stimulates curiosity and thought. TVO's vision is to empower people to be
engaged citizens of Ontario through educational media.





For further information:

For further information: Media Contacts: Jeffrey Dunk, Strategic
Communications Specialist, E-mail: jdunk@tvo.org, Phone: (416) 484-2735
(office); Jill Javet, Director, Corporate Relations, E-mail: jjavet@tvo.org,
Phone: (416) 484-2630 (office), (416) 230-6869 (mobile)


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