TVO Goes Online with YAHOO! Canada



    To Deliver Unique Educational Content to Parents

    TORONTO, March 25 /CNW/ - <a href="http://ca.yahoo.com">Yahoo! Canada</a>, a leading Canadian online
destination, and <a href="http://www.tvo.org">TVO</a>, a trusted provider of public educational media in
Ontario for over 35 years, have today announced a deal to offer original,
TVO-produced educational content coming soon to millions of parents via
www.yahoo.ca. This marks TVO's first deal with an online provider to extend
its reach and deliver educational content in both text and video formats via
the web.
    According to Comscore's Top Canadian Web Rankings for January 2008,
Yahoo! Canada reaches 16.5 million Canadians online monthly - a significant,
untapped audience for TVO. Additionally, the same report discovered that among
Canadians with Internet access, almost 40 percent use the web for educational
purposes.
    "The dramatic increase in demand for online content creates exciting
opportunities for partnering with content providers like TVO," said Iain
Wilson, Director Business Development, Yahoo! Canada. "Tapping into the web
through Yahoo! Canada gives TVO the ability to greatly expand its reach and
wow new audiences with fresh, innovative educational content whenever they go
online."
    TVO is currently implementing a "going digital" strategy with the goal of
reaching new audiences using a multi-platform content distribution approach.
To meet the growing needs of viewers who prefer to access their favourite
programs based on their own unique daily schedules, partnering with a trusted
online content provider like Yahoo! Canada made perfect sense.
    "TVO is focused on increasing our impact in the digital space with our
unique, educational media resources," says Lisa de Wilde, TVO's Chief
Executive Officer. "Working with Yahoo! Canada aligns with TVO's digital
strategy to make our content accessible to new audiences through alternative
distribution channels, while exploring new revenue streams and business
models."
    Although TVO creates a wide range of educational resources for people of
all ages, its initial efforts with Yahoo! Canada will be aimed at engaging
web-savvy parents who look online for resources related to their children's
learning and success in school. TVO will deliver content on subjects ranging
from managing homework time to dealing with bullying, including a compilation
of resources for parents of children with autism and a complete inventory of
TVO's Your Voice, the first and only online interactive program for parents
built on education issues.
    "At TVO, we're committed to empowering people through knowledge, and that
includes partnering with parents in their children's education," says de
Wilde. "By integrating our parent-focused educational content with a major
online content provider like Yahoo! Canada, we can reach more people, while
showcasing the relevance of our trusted brand."

    About TVO

    TVO is Ontario's public educational media organization and a trusted
source of interactive educational content that informs, inspires and
stimulates curiosity and thought. TVO is committed to empowering people to be
engaged citizens through educational media.

    About Yahoo! Canada

    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www.qc.yahoo.com. Yahoo! Canada is headquartered in
Toronto, Ontario.





For further information:

For further information: Clive Hobson, Director, Public Relations,
Yahoo! Canada, (416) 848-6184, chobson@yahoo-inc.com; Jill Javet, Director,
Corporate Relations, TVO, (416) 484-2630, jjavet@tvo.org; Laura Butcher,
Environics Communications, Inc., (416) 969-2766, lbutcher@environicspr.com;
Jill Yetman, Environics Communications Inc., (416) 969-2722,
jyetman@environicspr.com


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