Turning clicks into customers: Rogers launches full service online marketing for local business

Outrank simplifies online marketing for small and medium businesses across Canada

TORONTO, Jan. 18, 2012 /CNW/ - Rogers Communications Inc. announced today the exclusive availability of OutrankTM, a new, best in class online marketing solution that helps small businesses generate inbound phone calls and emails by marketing them online where consumers are searching for their services.

"Millions of Canadians are searching online every day for local services and we know that less than 45% of Canadian small businesses have a website," said Milind Mehere, General Manager of Rogers Outrank. "We are excited to launch a simple and affordable service that enables business owners to attract new customers and achieve a positive return on their marketing investment."

Outrank offers local businesses the following services across desktop and mobile devices:

  • Website:  professional websites designed to showcase the local business brand, convert site visitors into phone calls and developed with Search Engine Optimization (SEO) best practices.

  • Paid Search Marketing: prominent placement in the ads section of top search engines through a combination of dedicated marketing experts and our proprietary bidding algorithm.

  • Search Engine Optimization:  prominent placement in the "natural" section of top search engines through a set of best practices for website development, maps optimization, custom content creation and link building.

  • Performance Dashboard: provides access to campaign results of campaigns including website traffic and metrics on the number of phone calls and emails a business is receiving from a campaign

"Rogers is the team behind Canadian small businesses that helps them to grow through providing best in class products and dedicated support like Live Agent and Small Business Specialists in stores," said John Boynton, Executive Vice President and Chief Marketing Officer, Rogers Communications. "We know that millions of consumers are searching online for products, places and services and many expect to instantly connect with businesses - Outrank helps local businesses to connect with these customers."

To learn more about Rogers Outrank, or to join the growing team, visit www.RogersOutrank.com.

About Rogers Communications Inc.:
Rogers is a diversified public Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high speed internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.

SOURCE Rogers Communications Inc.

For further information:

Allison Fitton
Rogers Communications Inc.
Allison.fitton@rci.rogers.com
416-935-8860


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