Turkey Farmers of Ontario join Homegrown Ontario(TM)



    GUELPH, ON, Jan. 18 /CNW/ - Homegrown Ontario(TM) is pleased to welcome
Turkey Farmers of Ontario to the program. Homegrown Ontario is a brand that
launched in June 2007 to help consumers clearly identify meat products from
Ontario.
    "Having the Turkey Farmers of Ontario on board strengthens the Homegrown
Ontario message and positioning and offers consumers even more opportunity to
choose locally-produced meat products for their families," says Jennifer
Haley, chair of Homegrown Ontario and executive director of the Ontario Veal
Association.
    Homegrown Ontario pork, veal and lamb, which is identified by the
eye-catching logo of a red barn with a trillium in the centre, is currently
available in more than 50 retailers across Ontario.
    "We are excited to be part of this collaborative initiative," says
Heather Nahatchewitz, marketing and communications, Turkey Farmers of Ontario.
"By sharing resources we maximize our efforts towards building awareness and
demand for Ontario meat products."
    Processors and retailers of Ontario Turkey will also benefit from the
extensive marketing communications program that Homegrown Ontario has
undertaken which includes free point-of-sale materials that clearly promote
and identify Ontario produced meat, ongoing advertising in magazines such as
Food & Drink and Canadian Living, and a comprehensive public and media
relations program.

    About Homegrown Ontario
    Homegrown Ontario is a partnership between Ontario Pork, the Ontario Veal
Association, the Ontario Sheep Marketing Agency and the Turkey Farmers of
Ontario. Ontario Pork represents 3,100 hog farmers in the province. The
Ontario Veal Association is a producer organization that represents 450+ grain
fed and milk fed veal farmers. The Ontario Sheep Marketing Agency is a
producer-run organization representing 4,200 sheep producers in the province
of Ontario. The Turkey Farmers of Ontario is a producer-run organization that
represents 189 turkey farmers in Ontario.
    Funded in part by pork, veal, lamb and turkey farmers, the provincial
government and Agriculture Adaptation Council's CanAdvance Program, the
Homegrown Ontario program aims to build and promote a branded identity for
Ontario meats. For more information please visit www.hgontario.ca.





For further information:

For further information: Media contact: Cara Epp, Alan Jakovac, Faye
Clack Communications Inc., t. (905) 206-0577 ext. 241, 222, e.
cepp@fayeclack.com, ajakovac@fayeclack.com

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HOMEGROWN ONTARIO

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