Turkcell Launches With Novarra to Drive Internet Penetration in Turkey



    Turkey's leading mobile communications provider taps consumer demand for
    'anytime' internet access

    CHICAGO, Feb. 12 /CNW/ - Novarra, the internet mobility company,
announces that Turkcell has integrated a new 'open internet' offering to their
portal service using Novarra's Vision(TM) platform for next-generation mobile
internet and multi-media services.  The application will be immediately
available to more than 20 million Turkcell customers. Through the Vision
platform, Turkcell customers will be able to access the breadth of the
internet with a rich mobile user experience, without requiring any change to
their existing handsets.
    Turkcell's new service is built upon Vision platform Version 7.0 that
provides operators and content providers the most comprehensive support for
internet technology, mobile handsets and mobile browsers.  With five years of
global commercial deployments, the Vision multi-media platform delivers
performance, scalability and reliability required for mass-market everyday
services.
    Cenk Serdar, Chief Officer - Value Added Services, Turkcell commented:
"This service is our strategic initiative to deliver popular and personally-
relevant internet applications 'anytime, anywhere' to our customers." He
continued, "Novarra brings experience and quality critical to achieving our
goals for consumer uptake and ARPU growth."
    "There is strong revenue growth across our all our customers due to
steady consumer uptake and increasing usage per user," said Jayanthi
Rangarajan, president and CEO of Novarra.  She added, "With eight years of
focus on mobile internet platforms, our product quality and roadmaps meet the
needs of operators and internet businesses deploying robust mobile consumer
offerings."

    
    About Turkcell
    
    Turkcell is the leading GSM operator in Turkey with 34.8 million postpaid
and prepaid customers as of September 30, 2007 operating in a three player
market with a market share of approximately 58% as of June 30, 2007 (Source:
The Telecommunications Authority). In addition to high-quality wireless
telephone services, Turkcell currently offers General Packet Radio Service
("GPRS") countrywide and Enhanced Data Rates for GSM Evolution ("EDGE") in
dense areas, which provide for both improved data and voice services. Turkcell
provides roaming with 565 operators in 196 countries as of November 7, 2007.
Serving a large subscriber base in Turkey with its high-quality wireless
telephone network, Turkcell reported US$4,521 million net revenue for the nine
months ended September 30, 2007 and US$4,700 million net revenue for the year
ended December 31, 2006 as per IFRS financial statements. Turkcell has
interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan,
Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the New York
Stock Exchange ("NYSE") and the Istanbul Stock Exchange ("ISE") since July
2000 and is the first and only NYSE listed company in Turkey. 51.00% of
Turkcell's share capital is held by Turkcell Holding, 4.22% by Cukurova Group,
13.07% by Sonera Holding, 4.07% by M.V. Group and 0.01% by others while the
remaining 27.63% is free float.

    
    About Novarra:
    
    Novarra, the internet mobility company, is the leading provider of high
performance mobile web platforms for operators and content providers to create
new services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra's open,
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization and
advertising. Global, commercial deployments over 5 years on both 2.5G and 3G
networks have proven consumer satisfaction, uptake and increased data services
revenue.

    For more information:

    
    Europe:
    Ivana Farthing / Alexis Dalrymple
    Hotwire PR +44 (0) 20 7608 2500
    Ivana.Farthing@hotwirepr.com
    + 44 (0) 7841 982 597
    alexis.dalrymple@hotwirepr.com
    +44 (0) 7713 998 642
    

    
    North America:
    Doug Haslam
    Topaz Partners
    Novarra@topazpartners.com
    +1 (781) 404 2419
    





For further information:

For further information: Europe, Ivana Farthing, + 44 (0) 7841 982 597,
Ivana.Farthing@hotwirepr.com, or Alexis Dalrymple, +44 (0) 7713 998 642,
alexis.dalrymple@hotwirepr.com, both of Hotwire PR, +44 (0) 20 7608 2500; or
North America, Doug Haslam of Topaz Partners, +1-781-404-2419,
Novarra@topazpartners.com, all for Novarra Web Site: http://www.novarra.com

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