TSN's New Package of NHL Games Delivers Big Audiences



    
         - NHL Audiences on TSN Are Up 17% Compared to Last Season -

     - Strong Ratings Growth in Key Advertising Demos of 18-34, 18-49 and
                                   25-54 -

             - 2009 STANLEY CUP(R) PLAYOFFS begin on TSN tomorrow -
    

    TORONTO, April 14 /CNW/ - TSN delivered big audiences for the NHL in the
first year of the network's multi-year broadcast extension with the league.
With 71 games in the 2008-09 season featuring Canadian teams, TSN averaged
479,000 viewers - up 17% compared to last season.
    In addition to impressive overall audience growth, the NHL on TSN also
saw television ratings grow in the key advertising demographics compared to
last season: Adults 18-34 increased by 20%, Adults 25-54 increased by 15% and
Adults 18-49 increased by 15%.
    During the 2008-09 season, TSN gave sports fans even more choice when it
came to watching live NHL action. TSN added 11 bonus games to its schedule,
featuring non-Canadian teams, and TSN2 delivered exclusive live coverage of 33
NHL games.
    "Giving Canadian hockey fans more coverage of their teams has always been
a top priority for TSN," said Phil King, President of TSN. "We are thrilled
that our new package of NHL games has proven to be a winner and we look
forward to delivering even more NHL coverage throughout the Stanley Cup
playoffs."
    Throughout the regular season, TSN delivered in-depth NHL coverage on
multiple programs including SPORTSCENTRE, MOLSON THAT'S HOCKEY, OFF THE RECORD
and TSN THE REPORTERS WITH DAVE HODGE. Online, TSN.ca once again proved to be
the ultimate hockey destination for NHL fans with extensive, up-to-the minute
hockey news, NHL games on-demand, blogs, stats and scores along with special
insights from TSN's panel of hockey experts. TSN also delivered NHL news to
fans on the go with TSN MOBILE and TSN Text Alerts.
    This season also marked the debut of Delores Claman's classic 'The Hockey
Theme' on TSN. CTV Inc. restored and recorded a classic rendition featuring 54
members of the Toronto Symphony Orchestra. The iconic song was used on TSN
during all broadcasts of NHL games featuring Canadian teams.
    When it mattered the most, hockey fans once again turned to TSN and their
team of experts for up-to-the-minute hockey news. TSN's annual NHL Trade
Deadline special TRADECENTRE 09 attracted more viewers than all other Canadian
sports networks combined. On trade deadline day, TSN also drew a record amount
of traffic online at TSN.ca and on TSN MOBILE.
    TSN's NHL coverage continues throughout the first three rounds of the
2009 STANLEY CUP(R) PLAYOFFS highlighted by exclusive coverage of the
Chicago/Calgary series. This marks the first time TSN has coverage of a
Canadian team during the STANLEY CUP(R) PLAYOFFS. In addition to the
Calgary/Chicago series, TSN and TSN2 will have coverage of the Washington/New
York, Detroit/Columbus, and New Jersey/Carolina series during the first round
of the NHL post-season. TSN's coverage of the STANLEY CUP(R) PLAYOFFS gets
underway on Wednesday, April 15 at 7 p.m. ET, with Alex Ovechkin and the
Capitals at home to the Rangers. Exclusive coverage of the Chicago/Calgary
series on TSN begins on Thursday, April 16 at 7:30 p.m. ET. TSN's full
broadcast schedule is available at TSN.ca.
    TSN's award-winning NHL broadcast team will be on hand to deliver all of
the game action along with extensive pre-game and post-game analysis.

    TSN, a division of CTVglobemedia, is Canada's Sports Leader. Setting the
Canadian sports broadcasting standard, TSN was voted the No. 1 source for
sports coverage and news by sports fans across the country.(xx) TSN's
comprehensive broadcast schedule features SportsCentre, the NHL and first
three rounds of the Stanley Cup Playoffs; International Hockey including the
IIHF World Junior Championship; the Olympic Games through 2012; all CFL games
including the Grey Cup; NFL including Sunday and Monday Night Football; PGA
TOUR and all four golf Majors; Blue Jays baseball; Raptors basketball and the
NBA Finals; Season of Champions Curling; Auto Racing including NASCAR, Formula
One and IRL; Tennis and all four Grand Slam events; UEFA Champions League
Soccer; and HBO World Championship boxing. TSN HD offers more sports coverage,
more hours and more events in High Definition than any other network in
Canada. TSN is available in 9 million households. TSN's programming and news
content is also available online at TSN.ca and on TSN MOBILE - the portable
version of TSN's industry-leading sports website.

    
    (xx)2007/2008 Roper Reports Canada

    Source: All audience figures courtesy of BBM Nielsen Media Research and
    exclude pre and post-game
    




For further information:

For further information: Greg McIsaac, (w) (416) 384-5180, (c) (416)
458-3591, greg.mcisaac@ctv.ca; Chobi Liang, (w) (416) 384-7584, (c) (416)
859-4738, chobi.liang@ctv.ca; Simon Bassett, (w) (416) 384-7599,
simon.bassett@ctv.ca


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