TSN Unveils Most Comprehensive CFL Broadcast Campaign Ever



    
         -- Television First: Complete 50-game broadcast schedule on
                               TSN Broadband --
                  -- Minimum 35 games in High Definition --
        -- New production elements and a QB in the broadcast booth --
               -- Wendy's Kick for a Million contest returns --
    

    TORONTO, June 18 /CNW/ - TSN continues to raise the bar for football
broadcasts in Canada with its most comprehensive CFL broadcast campaign ever.
The 2007 Wendy's CFL on TSN season features a 50-game slate available for the
first time ever on multiple distribution platforms - TSN, TSN HD and TSN
Broadband. All 50 regular season games will air on TSN and TSN Broadband, with
a minimum of 35 broadcasts televised in High Definition on TSN HD.
    The new season gets underway on Thursday, June 28 with an opening night
doubleheader featuring B.C at Toronto at 6:30 p.m. ET immediately followed by
Winnipeg at Edmonton (see "Broadcast Schedule" below).
    The second match-up will see 17-year CFL veteran quarterback Danny
McManus make his TSN debut as a game analyst alongside Rod Black (see
"Broadcast Team" below). Fans will also witness the debut of TSN's new and
improved score bug (see "New Production Elements" below).

    (*)NOTE(*) - High-resolution photography of the CFL on TSN broadcast team
    is available at www.ctvmedia.ca/tsn.

    The CFL on TSN broadcasts continue to grow in popularity, as evidenced by
the past 2 seasons - the most successful CFL seasons in network history. In
fact, the average audience of the 2005 and 2006 seasons is nearly double TSN's
average audience throughout the 1990s (376,000 viewers vs. 189,000).
    TSN has been televising CFL games since 1986 and announced last year a
new 5-year broadcast partnership beginning in 2008 that provides TSN with
broadcast and digital rights for the CFL's entire 77-game package annually,
including all regular season games, divisional playoff matches and the Grey
Cup.
    The CFL on TSN is an original TSN production with Jon Hynes and Mitch
Kerzner as Producers, Paul Hemming and Andy Bouyoukos as Directors and Jim
Marshall as Executive Producer of Events. Rick Chisholm is Vice-President of
Programming and Production and Phil King is President of TSN.

    Broadcast Schedule
    ------------------
    All 50 of TSN's games this season will be available for the first time
ever on TSN Broadband at www.TSN.ca, with an unprecedented 35 match-ups
available in High Definition on TSN HD.
    In addition to the opening night doubleheader on June 28, highlights of
TSN's schedule include two Grey Cup rematches featuring Montreal vs. B.C.
(Aug. 31 and Sept. 9), the traditional Labour Day Classic Weekend with
Winnipeg at Saskatchewan on September 2, a rematch of the Labour Day game
between provincial rivals Calgary at Edmonton on September 7 and the Hall of
Fame Game featuring Winnipeg at Hamilton on September 15. Also in the mix are
13 games featuring the Grey Cup champion B.C. Lions and 11 doubleheaders.
    The popular weekly staple Friday Night Football returns for an 11th
season, with a minimum of one game every Friday night throughout the regular
season. Twenty of the 22 FNF games will be available in HD.
    For the complete 2007 CFL on TSN broadcast schedule, log on to
www.TSN.ca.

    Broadcast Team
    --------------
    The CFL on TSN welcomes a 'rookie' to its broadcast team. Only this
'rookie' is no stranger to the game, having won 3 Grey Cup titles over a
17-year career. Danny McManus joins the TSN team as an analyst for 28 games,
16 of which will be alongside Rob Black in the broadcast booth. For the other
12, McManus will be on the field as a sideline analyst while Chris Cuthbert
and Glen Suitor call the action from above. This marks the first time TSN has
positioned an analyst at field level for a CFL game. McManus will roam the
sidelines and provide insight from a player's perspective, bringing viewers
closer to the action than ever before.
    Cuthbert returns as the primary voice of TSN's CFL coverage, calling
34 games this season alongside Suitor, TSN's long-time game analyst. Last
season, the two won a Gemini Award for Best Sports Play-By-Play or Analyst for
their work together on the CFL on TSN broadcasts.
    Brian Williams returns as on-site host and will continue to conduct
in-depth features and reports with key newsmakers from around the league. Dave
Randorf returns as host of the TSN Studio Show alongside the always
informative - and entertaining - analysts Chris Schultz, Jock Climie and
Hall-of-Famer Matt Dunigan, who last November was named one of the TSN Top 50
CFL Players of the modern era.

    New Production Elements
    -----------------------
    The CFL on TSN will have a slightly new look this year as the traditional
score bug changes format and becomes a horizontal bar across the bottom of the
television screen. The new score bug position will provide viewers with an
unobstructed view of the ball, as the CFL has a high percentage of passing
plays and punts. In previous years, the score bug was positioned at the top
left side of the TV screen.
    Also new this season, TSN's virtual first down marker can also be seen in
High Definition on TSN HD.

    CFL on TSN Contests
    -------------------
    
    -   Wendy's Kick for a Million - The award winning contest returns for a
        3rd season, and its popularity continues to soar. Last year, Wendy's
        Kick for a Million attracted 1.5 million total entries, up from
        200,000 in 2005. The 2007 campaign features an exciting new twist for
        fans. Details will be announced when the campaign launches August 3.
    -   Purolator Tackle Hunger - The program returns for a 5th season,
        exclusively on the CFL on TSN. Every time a quarterback is sacked,
        his weight in food is donated to the home team's local food bank. TSN
        analyst Chris Schultz is once again the spokesperson for the program.
        Last season, Purolator Tackle Hunger generated more than 248,000
        pounds of food for local food banks across Canada, a 25 per cent
        increase in donations over 2005. Since its launch, the program has
        collected more than 1 million pounds of food.
    -   Friday Night Gladiators - This year marks the 6th season TSN game
        analyst Glen Suitor will select one player as the game's Gladiator
        following each Friday Night Football telecast. A Friday Night
        Gladiator is a player who puts it all on the line for his team by
        displaying leadership, toughness and a willingness to sacrifice. At
        the end of the CFL season, Suitor will name his 'Ultimate Gladiator'
        for the year. Last year it was Saskatchewan Roughriders' offensive
        lineman Gene Makowsky who took the honour.
    

    TSN.ca and TSN Broadband
    ------------------------
    TSN.ca's coverage this season features a new interactive CFL Roundtable,
enabling fans to submit questions to members of the CFL on TSN panel, who will
in turn provide answers on TSN Broadband. In addition to the games, TSN
Broadband will also feature game highlights, extended player interviews,
analysis and CFL features.
    TSN analyst Matt Dunigan, a 14-year CFL quarterback before joining the
network in 1999, makes his TSN.ca debut as a columnist, with a weekly feature
titled 'Monday Morning Quarterback', where he will break down the previous
week's action from a QB's perspective.
    Chris Schultz returns to provide insight and analysis from around the CFL
in a weekly column. Schultz will also put his prognosticating skills to the
test once again in his popular 'Schultz Against The World' feature, where fans
predict the outcome of each week's games against 'The Big Man' himself.

    ESPN Classic
    ------------
    With the CFL season quickly approaching, ESPN Classic takes viewers down
memory lane with CFL Kickoff Weekend on June 23 and June 24. Fans will be
treated to 8 exciting match-ups from years past. The schedule is as follows:

    
    -   June 23 at 12 noon ET - Montreal at Ottawa (July 1, 2005) - The
        Alouettes fall victim to a huge Renegades comeback as the game
        culminates in an exciting finish.
    -   June 23 at 2 p.m. ET - B.C. at Montreal (October 16, 2005) - In a
        late season thriller, the Alouettes served notice that their slow
        start to the 2005 campaign was merely a blip on the radar, as they
        hold on to edge the Lions 46-44. They would eventually go on to the
        Grey Cup, where they lost in a classic to Edmonton.
    -   June 23 at 4 p.m. ET - Montreal at Winnipeg (July 22, 2005) - The
        Alouettes and Blue Bombers engage in a high scoring see-saw battle
        with Winnipeg winning 51-46.
    -   June 23 at 6 p.m. ET - Calgary at Winnipeg (September 17, 1988) - A
        look back in the TSN time machine to this classic 1988 game.
    -   June 24 at 12 noon ET - Calgary at Edmonton (September 10, 2004) - A
        very lopsided installment of the 'Battle of Alberta', with the
        Eskimos putting on a show.
    -   June 24 at 2 p.m. ET - Toronto at Winnipeg (October 16, 2005) - The
        Argos overcome an 11-3 first quarter deficit to come back and win the
        game.
    -   June 24 at 4 p.m. ET - B.C. at Winnipeg (October 14, 1990) - Doug
        Flutie shines at quarterback for the Lions in one of his early CFL
        games. Flutie would go on to be named the No. 1 player on the TSN Top
        50 CFL Players list.
    -   June 24 at 6 p.m. ET - Grey Cup Revisited 1996: Toronto vs. Edmonton
        (November 24, 1996) - Doug Flutie's MVP performance propels the Argos
        to victory in a Grey Cup classic at a snow-filled Ivor Wynne Stadium
        in Hamilton.
    

    TSN, a division of CTVglobemedia, is Canada's Sports Leader. Setting the
Canadian sports broadcasting standard, TSN's flagship news program,
SportsCentre, was voted the number-one source for sports news by sports fans
from across the country.(*) TSN's comprehensive broadcast schedule also features
the NHL and first three rounds of the Stanley Cup Playoffs; Toronto Maple
Leafs hockey; International Hockey including the IIHF World Junior
Championship; the Olympic Games through 2012; CFL including Friday Night
Football; NFL including Sunday and Monday Night Football; PGA TOUR and all
four golf Majors; Season of Champions Curling; NASCAR including the Daytona
500; Formula One including the Canadian Grand Prix; IRL including the Indy
500; Blue Jays baseball; Raptors basketball and the NBA Finals; Tennis and all
four Grand Slam events; EURO 2008 and UEFA Champions League Soccer; HBO World
Championship boxing; and Figure Skating including the national championships.
TSN HD offers more sports coverage, more hours and more events in High
Definition than any other network in Canada, reinforcing TSN's position as
Canada's Sports Leader in High Definition. TSN is available in 8.6 million
households. TSN's programming and news content is also available online at
TSN.ca.

    (*) 2005/2006 Roper Canada - Winter

    All audience figures are 2+ and exclude and pre- and post-game; source
BBM Nielsen Media Research





For further information:

For further information: Andrea Goldstein, TSN Director of
Communications, (w)(416) 332-7575, (c)(647) 224-8800; Josh Cogan, TSN
Communications Officer, (w)(416) 332-7599, (c)(416) 859-4738; Michelle Good,
TSN Communications Coordinator, (w)(416) 332-7584, (c)(416) 459-1141


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