Trusonic(R) Toasts New Relationship With Karl Strauss Brewing Company



    LA JOLLA, Calif., July 22 /CNW/ -- Fluid Music Canada's Trusonic, Inc.,
provider of the preeminent platform for the digital delivery of Business Music
and Messaging to successful brands worldwide, today announced their newest
client relationship with all retail locations of regionally distributed Karl
Strauss Brewing Company with headquarters in San Diego, CA.  When Karl Strauss
Brewing Company opened its doors in 1989, it was the first craft brewery to
open in San Diego since Prohibition.  Since then, the company has become well
known for the handcrafted beer it distributes throughout Southern California
and its quality Brewery Restaurants.  Karl Strauss wanted innovative music to
match their beer and chose the Trusonic platform to deliver a uniquely Karl
Strauss-branded audio environment.  They wanted a provider that would work
with them to develop authentic brand playlists while also allowing them the
flexibility to integrate the music of local bands.
    Trusonic provides a comprehensive audio strategy and implementation for
its worldwide client base, creating a quantifiable connection between
Business, Consumers and Digital Out-of-Home advertisers. Trusonic solutions
build on existing brand awareness while generating new revenue possibilities.
The Trusonic Media Distribution Network utilizes a small footprint media
player with which Karl Strauss has the ability to provide both music and
messaging from a single device. Karl Strauss also considered Trusonic's easy
to use online tools a tremendous opportunity to create a new connection with
their customer.
    "Trusonic not only created a truly original soundtrack to reinforce our
brand, but also provided us the unique ability to highlight local area artists
that appeal to our customers," said Jena Francis, head of Marketing at Karl
Strauss Brewing Company.
    "Trusonic understands Independent and emerging artists, and maintains an
enormous catalog of Major Label artists. They listened to our needs and
learned about our company. They've created a sound that's a very accurate
audio reflection of who we are. Trusonic music is the perfect pairing to our
beers!  Installations were seamless and the Customer Support has been great!"
    Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid
Music, Trusonic's parent company, stated, "We're proud to be a provider to a
company as integral to its community as Karl Strauss. By using the Trusonic
music and platform, Karl Strauss is able to leverage their commitment to both
community and customer while increasing brand penetration and profitability."
    Among additional functionality Trusonic provides are auditable ad play
reports, retrievable at any time, and message addition or removal within
minutes at one, or every location worldwide. Trusonic's music library, now at
more than 5 million tracks, remains the largest licensed library on the globe.
    For more information go to http://www.trusonic.com. For information on
Karl Strauss Brewing Company, go to http://www.karlstrauss.com.
    
    About Trusonic
    
    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between Business, Consumers and Digital Out-of-Home
advertisers, and is favored by many of the nation's top retail and hospitality
brands for its ability to target messaging and enhance the brand experience. 
Trusonic is a wholly owned subsidiary of Fluid Music Canada, Inc. a public
company listed on the Toronto Stock Exchange (TSX: FMN).  Fluid Music is the
world's largest private label music aggregation and distribution company.  For
more information regarding Trusonic email brosen@trusonic.com.




For further information:

For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878 Web Site: http://www.trusonic.com                
http://www.karlstrauss.com

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FLUID MUSIC CANADA, INC.

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