Trusonic(R) Announces New, Innovative Internet-Based Media Player



    LA JOLLA, Calif., Sept. 2 /CNW/ -- Trusonic, Inc., provider of the
preeminent platform for the digital delivery of Business Music and Messaging
to successful brands worldwide, announced today the release of its
state-of-the-art third generation media player, the Model III MBOX. This event
marks the introduction of Business Music and Messaging's first solid-state
media player with a fully licensed music library. Since its acquisition by
Fluid Music Canada, Inc. last year, Trusonic has increased the pace of its
technology and product innovations, of which the launch of the Model III
represents a significant milestone.
    The MBOX Model III replaces its previous generation's hard drive with
solid-state memory, removing the last moving parts from the media player and
thereby ensuring even greater reliability, which is reflected in its included
two-year warranty. Additionally, the Model III is lighter with a smaller
footprint, weighing just 60% of the previous generation. For Trusonic
clientele, both direct and through its Value Added Reseller community, this
means increased flexibility in installation as well as savings on shipping
costs. New provisions have been designed into the exterior case to allow for
wall mounting while the extremely lightweight design (1.5lbs) makes the more
traditional installation easier than ever.
    The Model III not only continues a long history of providing
trouble-free, long-term value to thousands of locations worldwide, but also
enhances its tradition of innovation by offering hardware requiring a maximum
of just 20% of the power of its nearest competitor. In large scale corporate
installations consisting of several hundred locations, this power consumption
not only complies with corporate "green" initiatives, but also results in tens
of thousands of dollars saved throughout the life of a services contract.
    Like previous generations, the Model III provides Ethernet network
connectivity and continues to be the sole media player capable of dial-up
access through existing phone lines (such as a FAX machine line) in the
absence of network connectivity. The access by either Ethernet or dial-up
includes the ISP usage and a network of 50,000+ dial-up points of presence
worldwide connecting to Trusonic ISPs. All customer requirements are
predetermined and configured during initial factory setup so that the only
requirements necessary for installation are opening the box and plugging in.
Within 20 seconds the client's pre-installed schedule is up and running.
Although Trusonic maintains an enormous database of installers nationally,
over 90% of all Trusonic locations are self-installed.
    Also like previous versions, the Model III continues to be a two zone,
four services player, providing discrete control over both Music and Messaging
in each zone. Accessing the Model III is done via a secure browser-based
online client. Control of access can be given to one, many or all locations
depending upon the client's need.
    Keith Buckley, President of Trusonic, remarked, "With the introduction of
the Model III, Trusonic furthers its product leadership in the Background
Music and Messaging business. Model III widens the gap between Trusonic and
its competitors in this sector. In terms of scalability, ease of use, and
functionality, our product continues to be the superior choice for retail and
hospitality enterprises who are seeking a background music platform that not
only complements but enhances their brand experience."
    Among additional functionality the Model III facilitates are auditable ad
play reports retrievable at any time, and message addition or removal within
minutes at one, or every location worldwide. Trusonic's music library, now at
more than 5 million tracks, remains the largest licensed library on the globe.
    
    For more information on Trusonic, go to http://www.trusonic.com
    About Trusonic
    
    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and Digital Out-of-Home
advertisers, and is favored worldwide by many of the most successful retail
and hospitality brands for its ability to target messaging and enhance the
brand experience. Trusonic is a wholly owned subsidiary of Fluid Music Canada,
Inc., a public company listed on the Toronto Stock Exchange (TSX: FMN).  Fluid
Music is the world's largest private label music aggregation and distribution
company.  For more information regarding Trusonic email brosen@trusonic.com.




For further information:

For further information: Keith Buckley of Trusonic, Inc.,
+1-858-362-2325 Web Site: http://www.trusonic.com/

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Trusonic, Inc.

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