Triumph Inspiration Award: Designing Female Fascination



    -  Triumph International Hosts Worldwide Contest Dedicated to Finding
    the Most Inspiring Lingerie Design

    -  Cross reference: Picture is distributed via EPA (European Pressphoto
    Agency) and can be downloaded free of charge at:
    http://www.presseportal.de/story.htx?firmaid=56445

    MUNICH, Germany, Dec. 5 /CNW/ -Fashion and design students in more than
25 countries - from Finland to South Africa and from Japan to Israel - are
competing in the first "Triumph Inspiration Award" (TIA), a global design
competition created by lingerie specialist Triumph International. The Award
challenges students from prestigious international design schools to create a
conceptual showpiece set, comprising an underwired bra and brief, dedicated to
a special design motto. In its inaugural year, the design motto focuses on
"Female Fascination".
    The winner of each national competition will automatically qualify for
the international final, where he or she will have the opportunity to present
their piece to an internationally renowned jury. The international winner, who
will be chosen in the summer of 2008 by distinguished experts from the fields
of design, fashion and media, will be offered a unique opportunity: in
addition to pocketing a cash prize of Euro 15,000 he or she will see their
showpiece adapted and interpreted by the Triumph design team, leading to
series production of the set. The finished product, including special
hangtags, will be produced and sold as a special limited edition in selected
Triumph stores worldwide. It will also be part of a specially decorated shop
window celebrating the Award. The lucky young creative will have the chance to
be internationally recognized as an-up-and-coming talent - a rare opportunity
for young designers at the beginning of their careers. The second and third
place winners will receive Euro 10,000 and Euro 5,000 respectively.

    Focusing on inspiration and creativity

    Eligible to qualify for the Award are students of cooperating schools who
are in at least the second year of their professional training. The national
finals, taking place in the spring or summer of 2008 in all participating
countries, will determine one national winner who will then be sent to the
international final in Beijing, China.
    Triumph International is especially interested in the inspiration and
creativity regarding the theme, on both a national and international basis.
Consequently, the Award does not focus attention on the technical perfection
of the showpiece.
    Jan Rosenberg, General Manager International Sales and Marketing at
Triumph International, explains the choice of design motto: "For over
120 years Triumph has been designing and producing elegant and fashionable
underwear of excellent workmanship and our inspiration has always been the
people who wear our products closest to their skin: women. Whoever they may be
and wherever they may be. 'Female Fascination' is the starting point for all
our activities. We feel that in the inaugural year, this is an excellent motto
for challenging young designers and capturing their imagination." Triumph asks
students to interpret the design motto freely and to include suggestions on
presenting their design showpieces at both the national and international
finals, when the creations will be shown on the catwalk.

    The very first global design competition for lingerie

    This Award is the first of its kind and Triumph is delighted to announce
that the many prestigious schools participating include Central Saint Martin
College in London, UK; ESMOD International Fashion Schools in Munich, Germany,
and Oslo, Norway; Nelson Mandela Metropolitan University of Technology in Port
Elizabeth, South Africa; Metropolitan South Institute of TAFE and Queensland
University of Technology, both in Australia, as well as De La Salle College of
St Benilde School of Design and Arts in Manila, Philippines. The schools have
the choice of either integrating the competition into their students'
curriculum or making it possible for the students to enter the competition
independently. There is, however, a TIA requirement that a tutor from each of
the design schools takes on the patronage of the competition on behalf of
their particular institution. "We felt that a design competition like this was
needed in the field of lingerie and we are very pleased that the Triumph
Inspiration Award has been received so positively across the globe," comments
Jan Rosenberg. "We are very much looking forward to seeing the ideas and
concepts of all these young creatives next spring and summer."

    http://www.triumph-inspiration-award.com

    http://www.triumphinspirationaward.com

    Triumph International is one of the world's largest underwear
manufacturers. The company enjoys a presence in over 120 countries with its
core brands Triumph(R), sloggi(R), Valisere(R) and HOM(R). Triumph employs
more than 42,000 people and achieves a turnover of CHF 2.4 billion (2006).





For further information:

For further information: Triumph International, Karin Lukarsch, Phone:
+49(0)89-5111-8339, Mail: media@triumph.com

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TRIUMPH INTERNATIONAL

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