Trendy GE Digital Cameras Take Root in Latin America, Starting with Style-Loving Sao Paulo



    TORRANCE, CALIF., September 11 /CNW/ - Already a major player in North
America, GE's stylish new line of digital cameras made a grand entrance into
Latin America today in Sao Paulo, Brazil.

    General Imaging, the worldwide exclusive licensee for the GE-branded
cameras, conducted a mid-day news conference at the ultra-chic Hotel Unique in
Sao Paulo, a high-altitude city in love with high design.

    General Imaging Chairman & CEO Hiroshi "Hugh" Komiya and Rene Buhay,
Senior Vice President of Sales & Marketing for the Americas, met with more
than 40 journalists and emphasized the importance of Latin America to the new
camera brand's long-term vision. Representatives of Jaacx Distributors, the
Miami-based master distributor for GE digital cameras in Latin America, also
took part in the news conference.

    "Latin America remains an exceptionally fast-growing market for digital
cameras, and Brazil and other Latin American countries are enjoying greater
buying power than ever before," Komiya said. "General Imaging is committed to
an enduring relationship with distributors, retailers and consumers throughout
the region."

    Buhay predicted rapid fourth-quarter growth for General Imaging in Latin
America. "GE cameras are now in approximately 1,000 retail outlets, and we
expect to be in somewhere between 3,000 and 5,000 stores by the end of the
year," he said.

    Since its May 1 launch, General Imaging and its GE-branded digital
cameras have already achieved a presence in 12,000 retail outlets in North
America - and are on track to be in 20,000 by the end of 2007, Buhay said. GE
cameras are also available through numerous online retailers and TV shopping
channels.

    An independent company based in Torrance, Calif., General Imaging
unveiled eight GE-branded cameras on March 8 in Las Vegas during PMA 07, the
imaging industry's leading trade show.

    Even at the entry level, the GE cameras include features one would expect
from a much more expensive camera, starting with the A730's 7 megapixels of
resolution, 3x optical zoom, and a 2.5-inch LCD screen. Models at the higher
end feature up to 12 megapixels, up to 12x zoom, and 3-inch screens. In the
middle is the E850, which adds wide-angle capability to its long list of
features.

    The cameras boast sleek and intuitive design, plus a host of popular,
advanced functions as standard features, including panorama stitching, face
detection, image stabilization, red-eye removal, and ISO 1600 sensitivity.
More information about GE cameras is available at www.ge.com/digitalcameras.




For further information:

For further information: General Imaging West Coast: Jon Schmid,
619-200-7257 jschmid@newwestagency.com or East Coast: Cary Willis,
502-891-2550 cwillis@newwestagency.com

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