Transitions Optical to Launch "Improve Your Vision, Improve Your Game"
TORONTO, Sept. 16 /CNW/ - Transitions Optical, Inc. and the PGA TOUR
today announced a global four-year official marketing partnership designating
Transitions lenses as the Official Eyewear of the PGA TOUR, Champions Tour and
"Aligning with Transitions Optical creates a powerful partnership for the
PGA TOUR and golfers everywhere," said Tom Wade, chief marketing officer, PGA
TOUR. "In Transitions, we have a partner with a global brand platform that is
not only relevant to golfers, but to all those who value healthy sight and who
lead active lifestyles or simply enjoy spending time outdoors."
Golf enthusiasts - professionals and amateurs alike - depend on healthy
sight for optimal performance. Playing golf requires a range of visual skills,
including eye-hand coordination, speed and accuracy of eye movements,
focusing, depth perception, judgment of location, and reading contours. From
reading the greens to judging a putt, vision is critical to enhancing a
golfer's game and prolonging ability to play. With such obstacles as varying
lighting and playing conditions and ongoing exposure to ultraviolet radiation,
their visual ability can be affected without proper eyecare and eyewear.
As part of the announcement, Transitions Optical introduced a
broad-reaching consumer education program - Improve Your Vision, Improve Your
Game - complete with tips and tools that link healthy, quality sight to
"Improve Your Vision, Improve Your Game embodies Transitions Optical's
commitment to educate consumers about the importance of healthy sight and
quality of sight as contributors to optimal sports performance," said Brett
Craig, president, Transitions Optical.
Transitions lenses are clear indoors and at night, while outdoors, they
automatically darken as light conditions change. This provides visual comfort
and enhances visual quality by reducing glare and enhancing contrast. Whether
a game of golf stretches from morning to afternoon, afternoon to evening, or
takes place in bright sunshine or overcast conditions, Transitions lenses
always block 100 per cent of harmful UV rays while providing the right amount
of tint. This provides an advantage over regular clear lenses and sunglasses
which do not adjust to changing light conditions.
"It's common for golfers to experience varying weather and playing
conditions, including extended exposure to ultraviolet (UV) rays, and without
proper eyewear, it can significantly hinder visual ability and in the long run
- performance on the course," says Dr. Vi Tu Banh, optometrist. "Wearing
photochromic lenses, which automatically change from clear to dark in the
presence of UV radiation, can help golfers and passionate golf fans attain
healthy sight on and off the green."
Improve Your Vision, Improve Your Game will be introduced to consumers
later this year through retailers, independent eyecare professionals and a
robust interactive experience. Point-of-sale materials, educational tools, and
a Web site featuring a downloadable widget will offer healthy sight and golf
tips to enhance vision and improve performance.
As the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide
Tour, Transitions Optical is proud to sponsor the Transitions Championship,
which tees off March 16-22, 2009 at the Innisbrook Resort and Golf Club in
Palm Harbor, Fla.
About Transitions Optical, Inc.
Transitions Optical is a joint venture of PPG Industries, Inc. and
Essilor International. The first to successfully commercialize a plastic
photochromic lens in 1990, today the company is a leading provider of
photochromics to optical manufacturers worldwide. Transitions Optical offers
the most advanced photochromic technology in the widest selection of lens
designs, materials and brand names.
Transitions(R) lenses are the ideal everyday choice for healthy sight.
They are clear indoors and at night. Outdoors, they automatically darken as
light conditions change. Transitions lenses provide visual comfort, and
enhance visual quality by reducing glare and enhancing contrast, helping you
to see better today. Transitions lenses block 100 per cent of harmful UVA and
UVB rays - helping to protect the health and wellness of your eyes - so you
can see better tomorrow as well.
For more information about the company and Transitions lenses, the first
to earn the American Optometric Association's Seal of Acceptance for
Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions
Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590
About The PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional
golfers. Its primary purpose is to provide competitive earnings opportunities
for past, current and future members of the PGA TOUR, Champions Tour and
Nationwide Tour; to protect the integrity of the game; and to help grow the
reach of the game in the U.S. and around the world.
In 2008, the three Tours will compete in 108 events for approximately
$355 million in prize money. Tournaments will be held in nine countries
outside the U.S. and in 37 states.
In addition to providing competitive opportunities for its membership,
TOUR events also generate significant funds for local charities. In fact, the
three Tours have surpassed the $1 billion mark in overall charitable
contributions. The PGA TOUR's web site address is www.pgatour.com and the
company is headquartered in Ponte Vedra Beach, Fla.
For further information:
For further information: Pamela Arora/Tiffany Shiu, NATIONAL Public
Relations, (416) 848-1372/(416) 848-1702,
firstname.lastname@example.orgemail@example.com; Nancy Godmaire, Transitions Optical,
(519) 622-3614 Ext. 2296, NGodmaire@Transitions.com